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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

Retargeting sequences : Develop specialized campaigns for users who visited landing pages but didn’t convert. Cost metrics comparison : Compare your CPM, CPC, and CPL to industry averages. Display and retargeting coordination : Implement display campaigns for awareness and retargeting for conversion.

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How to integrate CTV with other PPC channels for a full-funnel growth loop

Martech

If youve built demand that youre not capturing in paid search, paid social or retargeting campaigns, prioritize demand capture before you carve out a budget for CTV. Thats fine as long as youre monitoring the numbers; presumably, youll have tested that messaging on lower-CPM channels before rolling it out to CTV.

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Surviving the CPM Slump: Why Deep Audience Insights Are CTV’s Best Bet

Ad Monsters

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. These packages command premium prices due to the increased likelihood of driving conversions.

CPM
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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Understand Your Target Audience B2B marketers must have a deep understanding of their audience’s needs, challenges, and behaviors, as this information will guide the creation of relevant and compelling programmatic campaigns and spearhead B2B retargeting efforts. Here are a few of the top contenders: SmartyAds TubeMogul Simpli.fi

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Here’s how to make your OTT campaigns work harder and smarter: Lead with Audience-First Targeting : Tap into first-party data, retargeting pools, and lookalike modeling to focus your spend on viewers who are most likely to take action. Add Contextual Relevance : Match your message to the moment.

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eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. Related article: What Is eCPM and 7 Proven Ways to Increase It What Is CPM? CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. So, let’s begin.

CPM
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Why it Makes Sense to Invest in App Retargeting During a Festive Season

RevX

Data has consistently shown that retargeted users are more engaged and more inclined to purchase. Retargeting is the answer to unlock higher revenue and increase users' lifetime value. However, while investments in User Acquisition (UA) campaigns are wise, marketers often overlook elaborating on the crucial retargeting strategy.