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Surviving the CPM Slump: Why Deep Audience Insights Are CTV’s Best Bet

Ad Monsters

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. These packages command premium prices due to the increased likelihood of driving conversions.

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How to integrate CTV with other PPC channels for a full-funnel growth loop

Martech

If youve built demand that youre not capturing in paid search, paid social or retargeting campaigns, prioritize demand capture before you carve out a budget for CTV. Thats fine as long as youre monitoring the numbers; presumably, youll have tested that messaging on lower-CPM channels before rolling it out to CTV.

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

Retargeting sequences : Develop specialized campaigns for users who visited landing pages but didn’t convert. Cost metrics comparison : Compare your CPM, CPC, and CPL to industry averages. Display and retargeting coordination : Implement display campaigns for awareness and retargeting for conversion.

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eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. Related article: What Is eCPM and 7 Proven Ways to Increase It What Is CPM? CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. So, let’s begin.

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Why it Makes Sense to Invest in App Retargeting During a Festive Season

RevX

Data has consistently shown that retargeted users are more engaged and more inclined to purchase. Retargeting is the answer to unlock higher revenue and increase users' lifetime value. However, while investments in User Acquisition (UA) campaigns are wise, marketers often overlook elaborating on the crucial retargeting strategy.

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Make the Most of This Valentine’s Day With These Mobile App Retargeting Strategies

RevX

This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back. That's where mobile app retargeting comes in to win your users back again. What is Mobile App Retargeting? App Trends for Valentine's Season.

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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. Although with little effort, media buyers can provide them with a lower CTA while still bidding by CPM.

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