Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.

Media 68

Media Pop-Up Agency Banner 68

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Digiday

JANUARY 31, 2023

“It’s efficient CPMs, efficient view costs. Asked when YouTube will support reach and frequency objectives for Shorts ads, Rettke said, “We are thinking about how brand advertisers can leverage Shorts to achieve their reach and awareness objectives, but don’t have anything to share today.”

Advertising 66

Advertising Agency Video Ads Audience 66

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Adtelligent

OCTOBER 6, 2021

Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. Programmatic audio.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

MAY 22, 2023

You can use various formats, such as articles, videos, infographics, and podcasts to present your content. You can also use different tones, such as educational, entertaining, or inspirational to match your audience’s interests. Top ad networks for finance sites There are several ad networks that are popular among finance sites.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Single Grain

JUNE 30, 2022

Sparcmedia helps you uncover the online customer journey of your audiences using ad serving technology to optimize media strategies. Millmaine Entertainment. 5) Include Videos in Your Programmatic Ads. Expenditure on programmatic video ads is likely to reach $74.8 Programmatic CPM ranges from $0.5

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? How OTT Advertising Works.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Interstitial Ads : Full-screen ads that appear between different pages or sections of an app or mobile website. Video Ads : Short video clips promoting a product or service.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. “We want to be able to put a measure on it that goes beyond a CPM.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52