What are Online Advertising Metrics and KPIs
Ad Ops Hero
JANUARY 25, 2021
Impression : It is the number of time ad is rendered or displayed on the web page. The display advertising cost is always based on the CPM model. CPL (Cost Per Lead) : This pricing model usually pays the amount to the publisher if the users are subscribing to the newsletter, filled the lead form, etc. Advertising Metrics.
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