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Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. Engagement Rate : For interactive ads, the percentage of users who interacted with the ad beyond just clicking (e.g.,

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