3 reasons your paid social ads aren’t converting (and how to fix them)
Martech
FEBRUARY 21, 2025
CPMs go up, CTRs drop and conversions stall. Retarget website visitors who viewed a product but didnt buy. Minimize navigation links, pop-ups and anything that pulls focus away from the CTA. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting).
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