How much does acquiring a customer cost?
Martech
MARCH 4, 2022
This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA βis not a standalone metric,β said Michael Brenner, CEO at Marketing Insider Group. The goal of a marketing campaign is not to get a low CPA,β Brenner said.
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