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CPM vs eCPM

Monetize More

CPM stands for “Cost Per Mile” or cost per 1000 impressions. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions. When is CPM useful for publishers?

CPM 98
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Understanding the Basics of Bid Shading

Basis

more than the second-highest bid on an impression (think the eBay model). For example, if two buyers bid $10 and $5, respectively, then the buyer who bid $10 will win the impression—but they’ll only pay $5.01. Second-price auctions refer to a model in which the buyer pays just $0.01 Enter bid shading.

CPM 52
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Understanding the Basics of Bid Shading

Basis

more than the second-highest bid on an impression (think the eBay model). For example, if two buyers bid $10 and $5, respectively, then the buyer who bid $10 will win the impression—but they’ll only pay $5.01. Second-price auctions refer to a model in which the buyer pays just $0.01 Enter bid shading.

CPM 68
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What every marketer needs to know about programmatic advertising

Martech

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions,” Fou said.

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How to control Performance Max campaigns

Martech

Instead, machine learning determines on the fly what queries could be relevant and then generates a dynamic ad for each. So there’s something to be said for allowing the machine some freedom to test and let it find users who will convert in some unexpected places to achieve the greatest possible incrementality.

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PropellerAds Review: Examining One of the Best Traffic Sources Available

Lemonads

Pricing Models As with other networks, Propeller has two main pricing models, which are cost-per-click (CPC) and cost-per-mille or 1000 impressions (CPM). This includes impression and clicks fraud, fake conversions, ad stacking, hitbots, and other common issues. and SmartCPM.

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Why we care about adtech: The complete guide

Martech

DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. AdWords functions on a CPC model. Demand-side platforms.