Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

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Media SEO Marketing Healthcare 59

Digital Remedy

FEBRUARY 24, 2025

Now, in this final installment, we’ll show you how to apply incrementality analysis in real time to optimize your campaigns, improve ROI, and make smarter marketing decisions. Acting sooner could benefit both playersor in marketing terms, improve campaign performance faster. Marketing is no different.

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CPA Control Group Conversion Audience 59

MNTN

JULY 2, 2024

In the landscape of marketing metrics , understanding cost per acquisition (CPA) is essential for managing and optimizing marketing budgets effectively. By calculating CPA, businesses can gain insights into the efficiency of their marketing strategies and make data-driven decisions to enhance customer acquisition efforts.

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CPA Retargeting Conversion Conversion Rate 52

MNTN

JULY 2, 2024

In the landscape of marketing metrics , understanding cost per acquisition (CPA) is essential for managing and optimizing marketing budgets effectively. By calculating CPA, businesses can gain insights into the efficiency of their marketing strategies and make data-driven decisions to enhance customer acquisition efforts.

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CPA Retargeting Conversion Conversion Rate 52

Martech

OCTOBER 12, 2021

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. But marketers across industries are also falling in line.

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Marketing GDPR MarTech CPA 122

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

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ROI Marketing SEO CPA 98

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. Performance Reporting & Optimization : Reports detail ad effectiveness, enabling marketers to fine-tune future campaigns for improved results.

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Viewability CPA Conversion Rate CPM 52

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. In short, CPA is a starting point. One number among many.

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CPA Retargeting CPL CPC 111

Lemonads

FEBRUARY 21, 2021

In the past couple of decades, affiliate marketing has evolved from a seldom-used strategy to one of the most effective advertising techniques available. It’s estimated that 4 out of 5 companies around the world leverage some focrm of affiliate advertising, so marketers have a wide selection of companies they can partner with.

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CPA Affiliates Marketing Conversion 52

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

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Marketing Conversion CPC CPA 141

Martech

JANUARY 8, 2025

Operational teams benefit from detailed breakdowns, such as CPA by site and audience, to optimize ongoing activity. Dig deeper: How to put marketing data into meaningful context 3. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key.

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CPA eCommerce Audience Conversion 111

Lemonads

MARCH 16, 2020

If you are a newcomer in affiliate marketing , finding a reputable CPA network that has a solid selection of offers, pays out commission on time and has knowledgeable staff that will help you sustain and grow your online business can be tricky. What is Affiliate Marketing? Plus, CPA marketing gives you scale and distribution.

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CPA Affiliates Conversion eCommerce 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

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Media Marketing Machine Learning SEO 127

Martech

OCTOBER 18, 2023

Multichannel attribution is the unsung hero of data-driven marketing in a digital landscape teeming with touchpoints. It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. Conversion rate.

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CPA Conversion Rate Conversion A/B Testing 130

Lemonads

APRIL 5, 2021

One of the biggest benefits of digital marketing is that this approach allows you to make decisions based on accurate data. Instead, these affiliates need to partner with reliable tracking platforms and implement these top-notch solutions into their CPA campaigns. What Is CPA Campaign Tracking Software?

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MNTN

MARCH 11, 2025

As a marketer, you know the power of a marketing funnel. But theres a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnelon sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

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Marketing Conversion Conversion Rate Brand Awareness 52

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

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Martech

NOVEMBER 22, 2023

By implementing these strategies, you can get better ad results and maximize your advertising ROI. Taking advantage of this insight, we ramped up our PPC marketing efforts after the 25th of each month, resulting in an extra 50 deals virtually at no extra cost. Finally, there are no bad marketing channels.

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Conversion Rate Advertising CPC CPA 124

illumin

NOVEMBER 26, 2024

DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

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Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

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MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

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Advertising Retargeting CPA Audience 52

Single Grain

AUGUST 17, 2021

One of the most important hires in your company is the VP of marketing. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. What Is a VP of Marketing?

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Marketing Communications Brand Awareness ROI 98

MNTN

JULY 2, 2024

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your advertising campaigns. What Are Digital Marketing KPIs?

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CPL CPC CPA Marketing 52

MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your lead generation and demand generation campaigns. How is ROI Calculated?

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CPL CPA Brand Awareness Marketing 52

MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance. What Are KPIs in Marketing? Return on Investment (ROI).

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CPL CPA Brand Awareness Marketing 52

Martech Series

AUGUST 5, 2022

SG360° , an industry-leading provider of performance-driven direct marketing solutions, announced that effective immediately, the SG360° Board has appointed Edward (Ed) Carroll permanent President and Chief Executive Officer. He is a CPA and a Lean Six Sigma Black Belt. He began his career as an officer in the United States Navy.

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Manufacturing CPA ROI Impressions 81

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. Expert Market Research ) 7.33 Expert Market Research ) 7.33

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Advertising Click Through Rate Display Advertising Video Ads 102

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

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ROI Advertising Conversion SEO 52

Single Grain

APRIL 29, 2025

This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Why Look Beyond Google for Paid Media?

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Media ROI CPC CPA 52

MNTN

JUNE 11, 2024

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

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Marketing CPA Brand Awareness Conversion Rate 52

MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

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Advertising CPA Marketing Brand Awareness 52

Single Grain

SEPTEMBER 25, 2023

So, what’s the rundown for marketing in this topsy-turvy economy? In this post, we’ll explore the psychology that stems from an unsteady economy and how it impacts businesses and their marketing strategies. Many marketers are likely to continue being cautious when it comes to advertising. Throw in the towel? Of course not.

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Marketing CPA ROI Advertising 52

Single Grain

AUGUST 16, 2023

One of the most important types of data you’ll ever measure with online marketing is your cost per acquisition, so understanding CPA is the key to unlocking extraordinary ROI. In this post, we’ll break down the complexities of CPA optimization and show you six effective methods to lower your cost per acquisition.

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CPA A/B Testing Machine Learning Conversion 52

Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

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ROI Retargeting A/B Testing Native Advertising 52

MNTN

JANUARY 7, 2025

Return on Investment (ROI) Return on investment evaluates the profitability of your investment by comparing gains with how much you spend. It helps you determine whether your advertising and marketing efforts are efficient. How Is ROI Calculated? How Is CPA Calculated? How Is ROAS Calculated? How Is CAC Calculated?

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CPL CPA CPC Brand Awareness 52

MNTN

JANUARY 7, 2025

Return on Investment (ROI) Return on investment evaluates the profitability of your investment by comparing gains with how much you spend. It helps you determine whether your advertising and marketing efforts are efficient. How Is ROI Calculated? How Is CPA Calculated? How Is ROAS Calculated? How Is CAC Calculated?

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CPL CPA CPC Brand Awareness 52

Single Grain

OCTOBER 3, 2019

Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Then your CPCs are going to go down and your overall cost per acquisition (CPA) is going to go down as well. Then if your CPA goes too high, it'll shut down automatically.

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