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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. While impressions, clicks, and sessions still have a role, CMOs should focus on indicators that demonstrate strategic contribution.

Media 59
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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Microsoft Advertising’s key advantages include: Less competition : Fewer advertisers competing for impressions leads to lower cost per clicks (CPCs) and better ad positions.

Media 52
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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

A combination of native and catalog feed ad units was used, and both delivered impressive results. Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70 Key Results: The digital campaigns consistently achieved over 1 million impressions.

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Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

This data from MNTN’s ecommerce vertical shows how impactful retargeting can be: Retargeting saw a 262% higher ROAS vs. Prospecting Retargeting saw a 52% lower CPA vs. Prospecting. Edmundson stressed that retargeting can be a vital tool for performance marketers to drive results.

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E-E-A-T Strategies That Guarantee Google’s Trust in 2025

Single Grain

Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. Healthcare and Medical Content For health-related content, Google sets the highest E-E-A-T standards. What does this mean for businesses?

SEO 52
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Ad Push Networks Insider: Our Comprehensive MegaPush Review

Lemonads

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. Megapush review - What are the most important elements affiliates have to focus on to build successful campaigns?

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. In programmatic advertising, each ad impression is tracked and reported in real time.

Agency 52