Digiday

JUNE 13, 2022

As the elements that encompass Web3 — the metaverse, NFTs, blockchain, crypto, gaming and DAOs — wend their way into the marketing universe, media agencies are taking heed and learning their makeup and potential as quickly as possible, but without rushing too fast. What’s also clear is no one media agency is rushing the process.

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Digiday

FEBRUARY 8, 2023

Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. targeting restrictions can be even stricter, said Hyun Lee-Miller, vp of media. “We While the U.S. As Stacey Stewart, U.S.

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VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser. The deal values the business at close to $800 million.

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VideoWeek

APRIL 21, 2023

Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Google found that advertiser spend, as a proxy for reach, was down y 2-7 percent compared with cookie-based targeting. Starting on Apr.

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Clearcode

MAY 10, 2023

In this video, Michael Sweeney , Head of Marketing at Clearcode , spoke to Juan Baron , Director Business Development & Strategy (media & adv) at Decentriq about the various use cases of a data clean room and how data scientists use Decentriq to analyze data in a highly secure and privacy-compliant way.

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Basis

JUNE 10, 2022

But today, in a world of unforgiving consumers and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

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Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

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Basis

AUGUST 17, 2023

But today, in a world of high consumer expectations and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.

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Agency Finance Media A/B Testing 75

Advertising to Baby Boomers

AUGUST 28, 2013

Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. Social Media - WOMM - Web Advertising. The AARP Posts.

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