Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

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Cookies Ad Tech Advertising Audience 111

AdExchanger

OCTOBER 13, 2022

Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is.

Cookies 117

Cookies MarTech Media Marketing 117

Martech

MAY 12, 2025

Laws like GDPR in Europe and CCPA in the U.S. have introduced new data sharing and processing limitations, accelerating the shift away from third-party cookies. Traditionally, MMM insights were delivered in static reports every 612 months, aggregating outputs into broad categories like digital, offline media and TV.

A/B Testing 113

A/B Testing Machine Learning ROI GDPR 113

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. First-party data for personalization is also harder to come by with more privacy regulations and the phasing out of third-party cookies. The guidelines will be open for public comment through October 13. Guidelines. In your inbox.

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Retail Media Cookies GDPR 129

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). But for media companies, adding the “reject all” option is not a simple bit of code. The ICO warned upwards of 100 of the top sites in the U.K.

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Cookies Pop-Up Electronics GDPR 89

AdExchanger

JANUARY 20, 2023

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador.

Cookies 96

Cookies Affiliates Media Marketing 96

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

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Media SEO Marketing Healthcare 59

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights. AdTech Trends.

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GDPR Cookies Brand Lift First-Party Cookies 52

Martech

MARCH 18, 2025

With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. Call analytics and conversation intelligence platforms offer online-to-offline attribution across various media channels, allowing marketers to understand the role of each customer touchpoint.

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Machine Learning GDPR Conversion Healthcare 87

Digiday

AUGUST 8, 2022

Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march towards deprecation. The post Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head appeared first on Digiday.

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GDPR Cookies Retail Media 69

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

Retail 52

Retail Media Ad network Ad Tech 52

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

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Cookies First-Party Cookies GDPR Retargeting 73

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

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Cookies Marketing Demand Side Platform Ad Server 84

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

Marketing 52

Marketing ROI Cookies GDPR 52

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

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Cookies Media Machine Learning GDPR 59

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

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Cookies GDPR Media Marketing 52

Martech

APRIL 1, 2024

The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Projections show that digital marketing in the U.S.

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Advertising GDPR Clickbait Machine Learning 135

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

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Marketing GDPR Audience Cookies 118

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

Cookies 111

Cookies Ad Tech GDPR Retail 111

Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

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Banner GDPR Cookies eCommerce 130

Martech

JULY 5, 2023

In 2019, Facebook parent Meta sued German regulators who ordered the social media giant to stop collecting users’ data without their consent. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. What happened. What’s next. Why we care.

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GDPR Cookies MarTech Marketing 113

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

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Cookies Marketing SEO GDPR 98

Advendio

APRIL 14, 2025

The Retail Media Boom and Its Challenges Retail media is experiencing explosive growth, transforming how brands connect with consumers. retail media ad spend is projected to reach $109.4 The Unstoppable Growth of Retail Media Networks Retail media has evolved from a niche strategy into a mainstream advertising powerhouse.

Retail 52

Retail Ad Inventory ROI Cookies 52

Martech

MARCH 21, 2023

First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc. Because large portions of the data DMPs collect are anonymous (via cookies and IP addresses, for example), marketers get the 10,000-foot view and create generalized audience profiles.

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Data Management Platform Cookies GDPR Machine Learning 102

Single Grain

JUNE 30, 2025

For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. billion saved in 2023 through improved invalid traffic detection.

Advertising 52

Advertising Machine Learning GDPR A/B Testing 52

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

Marketing 135

Marketing Cookies GDPR MarTech 135

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Users need to give consent to use their information via third-party cookies.

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MarTech Ad Exchange Demand Side Platform A/B Testing 59

Media Math

FEBRUARY 15, 2022

The panelists tackled the question, “What will consent look like in the post-third-party cookie era?” Here were some of the key themes discussed that advertisers should consider as they fortify their plans for third-party cookie deprecation this year. came up with the GDPR in the first place.”. It’s not the reason the E.U.

Cookies 52

Cookies GDPR Pop-Up Banner 52

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Why marketers should care.

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Marketing GDPR Cookies Education 123

Martech

MARCH 27, 2023

Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. Legislation, like the GDPR and CCPA, require companies to obtain explicit customer consent before collecting and using their data. Still today, 75% of marketers rely on third-party cookies.

Marketing 25

Marketing ROI Cookies Conversion Rate 25

Basis

NOVEMBER 8, 2023

To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. With that in mind, here’s a look at the current and future state of third-party cookie deprecation and how groups are working toward innovative identity solutions.

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Cookies GDPR Audience Advertising 98

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

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Cookies First-Party Cookies Ad Exchange Marketing 56

Martech

AUGUST 26, 2021

Here’s the timeline on Google’s 3rd-party cookie phase-out. Third-party cookie deprecation. Programmatic digital advertising has long relied on third-party cookies to enable real-time bidding, auctioning the attention of web page visitors to advertisers looking for particular audiences. Where to begin?

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MarTech Machine Learning Cookies Pop-Up 125

Automatad Inc.

JANUARY 17, 2022

Consumer time spent with ad-supported media falls to its lowest despite the increase in ad spending. tested media strategies to strengthen its acquisition of American brands. Google Analytics might be violating the GDPR according to the Austrian DSB. Google Analytics might be violating the GDPR according to the Austrian DSB.

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GDPR Header Bidding Non-Profit Media 52

Martech

APRIL 12, 2022

Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR. ” While just about every brand needed to focus on GDPR compliance, many will now be thinking that this new legislation is something that doesn’t affect them. .

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GDPR Marketing Cookies MarTech 102

Ad Monsters

FEBRUARY 13, 2024

.” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban.

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Cookies Advertising First-Party Cookies Healthcare 52