Martech

AUGUST 23, 2024

Put the cookies back in the jar Notice I started by referring to European regulators rather than EU regulators. ’s Information Commissioner’s Office (ICO) decisively put its finger on the scale when it came to Google’s attempt to deprecate third-party cookies from Chrome. Impact on marketers?

Cookies

Martech

OCTOBER 2, 2024

” Chris Feo, chief business officer at Experian Marketing Services, described it as a partial surprise. “There was definitely some signs of disruption,” he said, referring to management changes in particular, “but a full closing of the doors was not what the market had anticipated by any means.”

Advertising

Single Grain

JUNE 16, 2025

A mid-market e-commerce retailer discovered they were losing 35% of their conversion tracking data to ad blockers and browser privacy changes. Essential configuration steps include persisting client ID with secure, HttpOnly cookies and configuring cross-subdomain cookie tracking.

GDPR

Single Grain

JUNE 13, 2025

Small business owner Sarah Chen was burning through her $15,000 monthly marketing budget with little to show for it. Like most SMB marketers, she was flying blind, making budget decisions based on gut feeling rather than data. That changed when Sarah discovered marketing mix modeling SMB solutions. Her story isn’t unique.

Marketing

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.

MarTech

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade.

A/B Testing

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. ITP began by blocking cookies from unknown third-party sources, then later expanded to restrict tracking via local storage and fingerprinting.

Cookies

Single Grain

JUNE 13, 2025

This isn’t marketing magic. While third-party cookies are being phased out and privacy regulations are tightening, smart marketers are discovering that the most valuable data isn’t what you can scrape from the surface. That said, marketers must be mindful about how they collect, store, and use zero-party data.

Click Through Rate

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech

Single Grain

JUNE 30, 2025

The global synthetic data generation market is projected to explode from $218.4 For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. million in 2023 to $1.79

Advertising

Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media

AdExchanger

DECEMBER 1, 2024

Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. He joined in October.

Audience

Single Grain

JULY 10, 2025

While traditional conversion rate optimization tools struggle with cloud-based latency, a new approach is reshaping how marketing teams capture and act on behavioral data in real-time. The Strategic Imperative for Marketing Leaders in 2025 Edge CRO analytics represents more than a technical upgrade.

A/B Testing

Ad Monsters

FEBRUARY 18, 2025

After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability. Consider the cautionary tale of ad network Rocket Fuel.

Ad Tech

Advendio

MARCH 20, 2025

In Europe, the market is growing 4× faster than overall digital ad spend, with key players like Tesco, Carrefour, and Zalando aggressively investing in their ad businesses. The decline of third-party cookies means brands are looking for new data-rich advertising solutions. Laws such as GDPR in Europe and CCPA in the U.S.

Retail

AdvertiseMint

DECEMBER 18, 2024

This setup bypasses traditional client-side constraints like cookie restrictions and ad blockers, thus ensuring that critical event data isn’t lost. The tool is designed to fit seamlessly within evolving privacy-centric frameworks and allows advertisers to maintain compliance with global regulations such as GDPR and CCPA.

Conversion

VideoWeek

NOVEMBER 28, 2024

Has it changed in light of Google’s U-turn on cookies? When GDPR came into force in 2018, we started moving away from third-party data and built a scalable first-party data strategy, so we can always categorise and segment our audience without relying on external data sources. What does your identity strategy look like?

Fill rate

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. Email: Business email address Sign me up!

Machine Learning

Single Grain

APRIL 29, 2025

Better compliance : With regulations like GDPR and CCPA becoming stricter, zero-party data provides a consent-based approach to personalization. Key Metrics 78% completion rate 64% opt-in for email marketing 3.2x Greater relevance : Customers tell you exactly what they want, removing the need for algorithmic guesswork.

Conversion Rate

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies.

Cookies

Martech

MAY 11, 2023

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.

GDPR

TechCrunch Ads

AUGUST 8, 2022

As with earlier actions by noyb , all the complaints relate to the most widely used cookie banner software, made by OneTrust. Noyb says the latest batch of 226 complaints have been lodged with 18 data protection authorities (DPAs) around the bloc. After one year, we got to the hopeless cases that hardly react to any invitation or guidance.

GDPR

Marketing Tech News

JULY 29, 2024

With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting challenges. Since 2022, Consumer Acquisition Costs have doubled and are expected to do so again in 2024 due to Chrome’s revised versions.

Cookies

Martech

OCTOBER 18, 2022

Data is recognized as the most valuable resource for brands and marketers around the world. third-party cookies), a company’s data compliance does not stop with cookie consent. A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue.

Cookies

TechCrunch Ads

JUNE 29, 2022

But the EU’s flagship data protection law, the General Data Protection Regulation (GDPR), bakes in a requirement for privacy by design and default, as well as setting clear conditions around how consent must be gathered for it to be lawful. But Ireland has yet to issue a single GDPR decision against Google.

GDPR

VideoWeek

JANUARY 19, 2023

When the EU’s General Data Protection Regulation (GDPR) came into force in 2018, it became a legal requirement across the EU to collect explicit user consent in order to process any personal data. Cookie banners were nothing new. Except, specifications around what cookie banners should look like were vague.

Banner

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

Cookies

Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

Marketing

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Marketing

AdExchanger

OCTOBER 13, 2022

Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies appeared first on AdExchanger.

Cookies

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Ironically, U.S.

Marketing

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

Marketing

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies

Martech

FEBRUARY 16, 2022

The restrictions on data collection via third-party cookies have made customer identification more important than ever. And while many marketers focus primarily on developing new methods of data procurement and analysis, some professionals argue improving customer experiences accomplishes the goal more effectively. ’” he added.

Cookies

Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent. Questions about email.

Marketing

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Cookies