VideoWeek

MARCH 8, 2024

In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. The case kicked off several years ago when Belgium’s data protection authority ruled that the TCF doesn’t comply with the GDPR.

Cookies 52

Cookies Non-Profit GDPR Ad Tech 52

Basis

NOVEMBER 21, 2023

Does assert that a product can promote, stimulate, maintain, or support a human body function that relates to a non-disease condition. A structure/ function claim: Does not assert that a product can diagnose, cure, treat, or prevent disease.

Marketing 59

Marketing Pop-Up GDPR Cookies 59

VideoWeek

JANUARY 8, 2024

The absence of standardised signals across all publishers and the complexities introduced by GDPR further complicate their ability to scale. billion for the year to December 2022 , according to TV trade body Think TV. King says there’s no room for complacency. We like to beat each other, we’d like to be quick.

Ad Tech 103

Ad Tech GDPR Cookies Agency 103

Digiday

SEPTEMBER 22, 2022

Peppered with criticisms from separate global government bodies over its use of public data, the ad industry’s digital vanguard is convening at Dmexco this week where transparency is being preached from the pulpit. And it’s this issue that takes us back to Google’s catchwords for Dmexco 2022: trust, and transparency.

GDPR 64

GDPR Cookies Conversion Audience 64

Automatad Inc.

MARCH 17, 2022

With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. However, the loopholes and discrepancies in TCF landed it in jeopardy as the Belgian DPA holds it in violation of GDPR on multiple fronts. . Unified ID 2.0

Advertising 52

Advertising GDPR Cookies Pop-Up 52

VideoWeek

JANUARY 5, 2024

The absence of standardised signals across all publishers and the complexities introduced by GDPR further complicate their ability to scale. billion for the year to December 2022 , according to TV trade body Think TV. King says there’s no room for complacency. We like to beat each other, we’d like to be quick.

Ad Tech 52

Ad Tech GDPR Cookies Agency 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Digiday

JUNE 6, 2022

How does GDPR, the cookieless future and iOS 14 impact digital marketing? The second one that’s scaring our customer is the end of third-party cookies. Yet, you are able to help them because you look at their body language, what they’re looking for and their behavior in the moment. ” iOS 14 is one that is very important.

Brand Awareness 72

Brand Awareness Marketing Advertising CPM 72

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” French Government Approves Sanctions on Amazon Cookies. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020.

eCommerce 52

eCommerce Cookies GDPR Media 52

AdvertiseMint

JANUARY 27, 2022

So far, the public hasn’t been as concerned about this as they were with cookies. The controversy around third-party data and cookies for ads is not new, and advertising platforms have been developing cookie-less advertising methods for years. However, Contextual Advertising Already Exists.

Advertising 52

Advertising Cookies GDPR Ad Targeting 52

Automatad Inc.

APRIL 6, 2022

It has also encouraged industry associations to facilitate collaborative tests across the industry and aggregate common feedback themes while promising to work closely with regulatory bodies to ensure the priorities of the ecosystem and users remain at the forefront. Related Read: Is Google Privacy Sandbox Future of Targeted Ads? Publishers.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

VideoWeek

OCTOBER 13, 2023

Google Ads Introduces First-Party Data Manager Google has introduced Google Ads Data Manager, centralising controls for first-party data in preparation for the demise of third-party cookies in Chrome. The tool will become generally available in Google Ads in early 2024. Overall Q3 revenues dipped 7.8

Retail 97

Retail Media Agency Ad Tech 97

TechCrunch Ads

MAY 10, 2022

In another major post-Brexit policy move, the government has been loudly flirting with ripping up protections for citizens’ data — or, at least, killing off cookie banners. for example, by enabling data to be shared more efficiently between public bodies, so that delivery of services can be improved for people.

GDPR 51

GDPR Marketing Healthcare Banner 51

VideoWeek

SEPTEMBER 22, 2023

Barb Upgrades API to Include BVOD, SVOD and Video-Sharing Services Barb, the UK’s TV measurement body, has upgraded its API to include BVOD, SVOD and video-sharing services. The revamped API now displays all data available in its panel viewing file, including viewing on PCs, tablets and smartphones.

Media 52

Media Agency Advertising Machine Learning 52