Remove Conversion Remove Impressions Remove Machine Learning Remove Manufacturing
article thumbnail

In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. This targeted approach not only increases engagement but also improves conversion rates for advertisers. By placing ads in popular games, publishers can create a lasting impression on players.

article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. Samsung ‘shut down default search engine conversations with Microsoft for Google’ (Sept.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Biggest Tech Acquisitions and Funding Highlights from 2022

Martech Series

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Nuance Communications, a provider of conversational AI and cloud-based ambient clinical intelligence to the healthcare industry, was acquired by Microsoft for $20 billion in March.

article thumbnail

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. MRP Prelytix is an enterprise-class predictive ABM platform. The platform consumes 1.5

Marketing 112
article thumbnail

What Is an Ad Exchange?

SODP

This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences. Data Analytics Ad exchanges provide a wide array of sophisticated data analytics tools to advertisers.

article thumbnail

Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

Digiday

Additionally, its primary facility manufactures products using 100% wind and solar power, and the brand pioneered the use of 100% post-consumer recycled PET bottles. billion media impressions. Cruelty Free International has given the brand Leaping Bunny approval, the most rigorous cruelty-free certification available.

Fashion 70
article thumbnail

12 Types of Interactive Content to Drive Better Engagement

Single Grain

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Pretty impressive. 1) Interactive Infographics. Today, 40.2%

ROI 145