Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. ” Get MarTech!

Cookies 136

Cookies Impressions Retail MarTech 136

Martech Series

AUGUST 2, 2022

Reddit is home to more than 100,000 passionate communities that cannot be found anywhere else online, and is made up of people actively seeking information through the most open and trusted conversations on the internet. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Advertising 78

Advertising Marketing Finance Fashion 78

Martech Series

JANUARY 18, 2023

Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more. Each AdTheorent Predictive Audience model evaluates millions of impressions per second to drive performance, considering 1000+ data variables in its models.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

FEBRUARY 21, 2023

Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology. She will drive proactive conversations with our valued partners and create new opportunities. She is a great asset to the team.”

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Martech

JANUARY 25, 2022

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. With so much sensitive information involved in finances, brands need tools that can safely handle customer data. appeared first on MarTech. Banking and financial services. Healthcare providers.

Marketing 97

Marketing Communications Healthcare Finance 97

Martech

NOVEMBER 29, 2021

” KeepWOL’s small but growing catalog of games was designed to be applicable to any line of business — marketing, sales, engineering, finance, HR, or procurement. “Both of them are not only on our radar, but we are in conversations with both of them.” They’re also applicable to SMBs as well as enterprise.

Healthcare 103

Healthcare Finance Entertainment Impressions 103

Martech Series

JULY 22, 2022

The details of the financing were not disclosed. twine for Zoom makes it easy to enable serendipitous video conversations powered by advanced matchmaking logic, all without leaving Zoom Events or requiring additional logins. Marketing Technology News: MarTech Interview with Gilles Bertaux, Co-Founder & CEO, Livestorm.

Finance 76

Finance Conversion Impressions MarTech 76