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Why we care about data management platforms

Martech

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. Purchasing history.

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Why first-party data still reigns even with Google keeping third-party cookies

Martech

Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed. For example, when customers provide information like an email address during a conversion on your website, Enhanced Conversions securely hash this data and match it to their Google account.

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The future of data management platforms in the era of CDPs

Martech

It cleans and segments the data and pushes it to Spherical for analysis, enrichment and modeling based on Lotame’s DMP resources. Conversely, Spherical can send campaign data like clicks and impressions to the CDP. The post The future of data management platforms in the era of CDPs appeared first on MarTech.

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What’s the difference between AdTech and MarTech?

illumin

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

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What is Data Management Platform (DMP)? How Does DMP Work?

Ad Ops Hero

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. What is Data Management Platform (DMP)? What Does Data Management Platform Do? How Does a Data Management Platform Work?

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How First-Party Data Is Powering The NY Post’s Shift To Direct Deals

Ad Monsters

So when Google first announced cookies were going away, we incorporated a plan into our budget, brought in Prohaska Consulting to guide the strategy and partnered with Permutive to set up our customer data platform and data management platform. Even as cookie deprecation got delayed, we pushed forward.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Real-Time Data and Performance Optimization With live campaign insights, programmatic advertising allows you to adjust targeting, bids, and messaging on the fly. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Learn More: Ad Network vs Ad Exchange: Whats the Difference