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Why first-party data still reigns even with Google keeping third-party cookies

Martech

Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed. For example, when customers provide information like an email address during a conversion on your website, Enhanced Conversions securely hash this data and match it to their Google account.

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What’s the difference between AdTech and MarTech?

illumin

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Real-Time Data and Performance Optimization With live campaign insights, programmatic advertising allows you to adjust targeting, bids, and messaging on the fly. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Learn More: Ad Network vs Ad Exchange: Whats the Difference

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How First-Party Data Is Powering The NY Post’s Shift To Direct Deals

Ad Monsters

So when Google first announced cookies were going away, we incorporated a plan into our budget, brought in Prohaska Consulting to guide the strategy and partnered with Permutive to set up our customer data platform and data management platform. Even as cookie deprecation got delayed, we pushed forward.

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What’s the difference between adtech and martech

illumin

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

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The Sell-Side View: Q&A with Axel Springer’s Miriam Zand

VideoWeek

We have our own contextual solutions which support those advertisers, but we would like to see more conversation and collaboration. Axel Springer has made an investment in the data management platform 1plusX, so we work with them a lot.

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Why we care about data management platforms

Martech

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. Purchasing history.