Playwire

JULY 23, 2025

Key Points Session-based revenue estimation : Modern ad revenue estimators prioritize session value over traditional pageview metrics for more accurate revenue predictions and better forecasting reliability Traffic conversion frameworks : Understanding the relationship between user sessions and ad revenue requires analyzing engagement patterns, audience (..)

Fill rate 52

Fill rate CPM Conversion Audience 52

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Clearcode

DECEMBER 2, 2024

The conversation explored the differences between these advertising formats, the obstacles in measurement, and how Connect73 leverages radar technology to improve campaign insights.

Retail 52

Retail Media CPM Conversion 52

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. These packages command premium prices due to the increased likelihood of driving conversions.

CPM 52

CPM Audience Ad Inventory Retargeting 52

MNTN

FEBRUARY 12, 2025

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. This results in higher conversion rates and a stronger return on investment for B2B marketers. This strategy can enhance targeting precision, boost engagement, and ultimately drive better conversion rates.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

SEPTEMBER 19, 2024

It’s important to remember that chatbots have token limits , which is effectively how much the chatbot can remember about your given conversation. By entering variables like the number of leads, conversion rates and sales metrics, you’ll get instant feedback. Oh, silly LLM.

Conversion Rate 135

Conversion Rate Click Through Rate Conversion CPM 135

Marketing Dive

JULY 14, 2025

With Precision Plus by Roundel, advertisers can leverage data to build and launch campaigns aligned to specific awareness, consideration and conversion goals across platforms including Google, Meta, Pinterest and The Trade Desk.

Retail 61

Retail Ad Tech Agency Electronics 61

MNTN

JULY 7, 2025

OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself. Lock in Your Goals and Audience Whether you’re looking to boost brand awareness or drive conversions, start with a clear objective. But, how does it work?

Advertising 52

Advertising Impressions Audience CPA 52

Marketing Dive

JULY 24, 2025

YouTube’s bringing more generative AI features to Shorts , by integrating its latest Veo image animation and conversion tools into the Shorts process. First off, YouTube’s rolling out image-to-video animation, which can turn your photos into animated elements.

Agency 82

Agency Ad Tech CPM Retail 82

Marketing Dive

JULY 16, 2025

Stretching boundaries, reaching audiences A conversation about possible brand integrations in “Happy Gilmore 2” netted not only the fictional tour sponsorship, but also the creation of a TV spot that shares a creative team with previous Sandler projects, giving the ad a similar (if G-rated) sense of humor to the film.

Cookies 103

Cookies Agency Ad Tech CPM 103

Marketing Dive

JULY 1, 2025

The timing aligns with the ramp up in summer travel and as “Star Wars” again lands in the cultural conversation. Beginning this month, Coke will sell 27 limited-edition cans and bottles with iconic characters from the franchise, while an additional three will be exclusive to Disneyland Resort and Walt Disney World Resort.

Cookies 90

Cookies Agency Ad Tech CPM 90

Marketing Dive

JULY 18, 2025

Dude Wipes is “super excited” about early results from the case study, which has resulted in relevant lift and conversion. On the media side, airing the ads via Amazon continues an experiment combining CTV with retail media that Meegan spoke about previously with Marketing Dive.

Education 96

Education Agency Retail Entertainment 96

Advendio

MARCH 31, 2025

As expected, AI was a regular point of conversation throughout the event. ADvendio’s conversations touched on AI as well. Strategies and business models were the main point of conversation, with low/no upfront cost dominating. Flexible Pricing (CPM, CPC, etc.)

CPC 52

CPC Conversion CPM Banner 52

Marketing Dive

JULY 25, 2025

The beverages division in June also expanded its work with agency VaynerMedia , with the aim of becoming more “culturally fluent” and activating around fast-moving social conversations. Starry is among the five brands in focus for the integrated team.

Marketing 51

Marketing Pop-Up Cookies Agency 51

MNTN

JANUARY 13, 2025

So while the CPM (cost per thousand) might be higher due to the narrower parameters, local advertisers will be able to ensure they arent wasting money on consumers who will never visit their locations. This platform functions like search and social, with self-managed campaigns focusing on conversions and revenue.

Advertising 52

Advertising Audience CPM Food 52

Marketing Dive

JUNE 18, 2025

By combining our technologies, advertisers can now drive full-funnel campaign outcomes — from awareness through conversion — while eliminating media waste across Amazon and Roku streaming audiences.” CTV ad spending is expected by eMarketer to grow 16.8% in 2025 to hit $33.48 Roku leads the CTV device market in the U.S.

Advertising 67

Advertising Retail Ad Tech Cookies 67

Marketing Dive

JUNE 16, 2025

As per WhatsApp : “Y ou’ll be able to find a new business and easily start a conversation with them about a product or service they’re promoting in Status. ” As you can see in this example, WhatsApp has announced an initial test of ads in Status updates, which will be displayed between updates from your friends.

Retail 73

Retail Agency ROI Ad Tech 73

Marketing Dive

JULY 17, 2025

Do we want to be a part of that conversation and should we? Also, it’s a time where there is so much conversation around how AI can make doing things like that easier. Pickle boba is something that you traditionally would never hear anybody say. To talk about that is fun and quirky and cool. Did that create any logistical challenges?

Food 101

Food Agency Ad Tech Marketing 101

Single Grain

APRIL 29, 2025

The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s. Results: Campaigns reported lower average CPCs, higher conversion rates for B2B and high-intent segments, and overall improved ROI due to reduced competition compared to Google Ads.

Media 52

Media ROI CPC CPA 52

Single Grain

NOVEMBER 14, 2023

Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network 98

Ad network Conversion CPC CPM 98

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. CPM CPM or Cost Per Mille is the cost for every 1000 impressions that advertisers interested in your inventory are willing to pay. CPM ads differ from CPC ads.

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18

CPM 52

CPM CPA CPC Real Estate 52

Automatad Inc.

JANUARY 13, 2023

CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM? CPM stands for cost per mille* or cost per thousand and is one of the most common pricing metrics in online advertising.

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. Related article: What Is eCPM and 7 Proven Ways to Increase It What Is CPM? CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. So, let’s begin.

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. The share is not fixed; it might vary because most advertisers now pay depending on the user actions, clicks, and conversions. What is CPM? What exactly are these updates?

CPM 52

CPM CPC Impressions Header Bidding 52

Automatad Inc.

DECEMBER 6, 2023

In that sense, recently, AdSense announced two important updates: a change in the revenue share structure and its transition from CPC to CPM model. The share is not fixed; it might vary because most advertisers now pay depending on the user actions, clicks, and conversions. What is CPM? What exactly are these updates?

CPM 52

CPM CPC Impressions Header Bidding 52

Ad Monsters

FEBRUARY 25, 2023

Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111

CPC Demand Side Platform CPM Media 111

Ad Monsters

SEPTEMBER 16, 2024

However, in many conversations with publisher adops professionals, they confide in me that while they want to utilize the data treasure stored in the DTF, they’re just not exactly sure what to do with it. For example, you can answer questions such as: How much does a certain segment increase my CPM?

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

Single Grain

JULY 16, 2021

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. App Installs : It will optimize your CPM while targeting users most likely to complete an app install (called “oCPM”). Then set up the campaign budget that will apply to your ad groups.

CPM 133

CPM Conversion Audience CPC 133

PubMatic

JUNE 21, 2024

Integrating CTV and commerce media strategies offers advertisers an unparalleled opportunity to enhance brand visibility, engagement, and conversion rates across the consumer journey. Traditionally, buyers have planned their TV campaigns based on broad age and gender demographics and related CPP and CPM currencies.

Media 111

Media CPM Retail Conversion Rate 111

Ad Monsters

SEPTEMBER 5, 2024

RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses. So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it.

CPM 105

CPM Impressions CPA Affiliates 105

Digiday

FEBRUARY 25, 2025

But unlike Perplexity, which is working to attract advertisers with a CPM model, Liner thinks CPC is still more measurable. Search ads are a good business because the conversion rate is high. Liner, a South Korean AI search engine, has been testing ads in the U.S. and Europe using a traditional cost-per-click model.

CPC 78

CPC Conversion Rate CPM Banner 78

Ad Monsters

SEPTEMBER 18, 2024

Here’s what we’ve compiled from those conversations: Retailer-Specific Customer Insights: What exclusive insights can you tap into? Ensure the network provides real-time performance insights with granular reporting on key metrics like impressions, clicks, conversions, and ROAS (Return on Ad Spend).

Retail 105

Retail Media CPM CPC 105

Smarty Ads

OCTOBER 3, 2022

Some bidding strategies allow you to maximize conversions, There are different pricing models for programmatic advertising campaigns. Each of them has its advantages and disadvantages depending on what goals you want to achieve with advertising.

CPM 52

CPM Conversion Advertising Marketing 52