MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Let’s take a look at some of the conversation. Plus, average conversion rates increased by 21% YoY.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

MNTN

MAY 2, 2023

Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing. Ali Haeri, Senior Vice President of Marketing at MNTN, recently joined Search Engine Land to discuss how to make the most of adding Connected TV to an already robust performance marketing lineup.

Brand Awareness 52

Brand Awareness Conversion Rate SEO Conversion 52

MNTN

SEPTEMBER 9, 2022

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. The television advertising industry has progressed in leaps and bounds over the past few years, specifically on formats like streaming (Connected TV). How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. The television advertising industry has progressed in leaps and bounds over the past few years, specifically on formats like streaming ( Connected TV ). How Connected TV’s Audience-First Approach Works.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Drive more conversions by pairing messaging and offers with customers based on where they are in the buying journey, and/or the categories where they’re exhibiting the most interest.

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

MNTN

AUGUST 26, 2022

It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

MNTN

SEPTEMBER 8, 2022

The same goes for streaming TV. A lot more people changed their TV viewing habits in the last two years, and that’s great news for travel marketers.”. That’s a feature that linear TV can deliver—but it might feel like a step backward for digitally-minded marketers. There’s a certain prestige to TV,” admitted Edmundson.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Martech Series

OCTOBER 3, 2022

the leading sports-first live TV streaming platform, announced a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% FuboTV Inc.,

Advertising 71

Advertising CPA Conversion Rate Impressions 71

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further — especially with the uncertain economy and tight budgets.

Advertising 107

Advertising Conversion Rate Conversion Impressions 107

MNTN

OCTOBER 9, 2024

As such, a personalized approach like ABM can lead to higher conversion rates and stronger relationships. Some effective channels include email, social media, and Connected TV (CTV). Generating a slew of leads won’t have much impact on your bottom line if your CAC is high or your conversion rate is low.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

OCTOBER 9, 2024

As such, a personalized approach like ABM can lead to higher conversion rates and stronger relationships. Some effective channels include email, social media, and Connected TV (CTV). Generating a slew of leads won’t have much impact on your bottom line if your CAC is high or your conversion rate is low.

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

SEPTEMBER 17, 2022

This might sound like a tall order, but there is a proven advertising solution that can help your higher ed institution to do all this and more: Connected TV (CTV). CTV—a Good Alternative to Linear TV Advertising. Higher ed institutions have increasingly chosen to advertise on traditional linear TV.

Education 52

Education CPA Audience Conversion Rate 52

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

MNTN

MAY 22, 2023

As you create and launch ad campaigns, you may be setting lofty goals related to your desired number of conversions. Accounting for micro, as well as macro conversions, will give you a clearer assessment of how well your marketing campaigns are building awareness, driving traffic to your brand, and converting leads into customers.

Conversion 52

Conversion Retargeting Non-Profit Conversion Rate 52

MNTN

OCTOBER 9, 2024

Conversion Rate Your conversion rate tracks the percentage of consumers who perform a desired action after seeing your ad. The most common conversion is a purchase, but you can set others as your conversion criteria, depending on your brand’s needs, such as signing up for email content or downloading an app.

CPA 52

CPA Conversion Rate Viewability CPM 52

MNTN

OCTOBER 9, 2024

Conversion Rate Your conversion rate tracks the percentage of consumers who perform a desired action after seeing your ad. The most common conversion is a purchase, but you can set others as your conversion criteria, depending on your brand’s needs, such as signing up for email content or downloading an app.

CPA 52

CPA Conversion Rate Viewability CPM 52

MNTN

SEPTEMBER 16, 2022

This might sound like a tall order, but there is a proven advertising solution that can help your higher ed institution to do all this and more: Connected TV (CTV). CTV—a Good Alternative to Linear TV Advertising. Higher ed institutions have increasingly chosen to advertise on traditional linear TV.

Education 52

Education Audience CPA Conversion Rate 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech

SEPTEMBER 27, 2024

These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. Also, when evaluating ROAS, platforms like Meta take undue credit for conversions generated from other media channels, such as linear or connected TV. The impact of brand safety on ROAS is profound.

Media 124

Media Advertising Conversion Rate Brand Lift 124

MNTN

MAY 5, 2023

Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time. Big Picture Thinking on the Small Screen The first upfronts presentation took place in 1962, and while the annual tradition has stayed constant through the decades, the TV advertising industry certainly hasn’t. The ultimate goal?

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Channels like online video, connected TV and display are evaluated based on audience consumption patterns. What is hyper-precision targeting?

Audience 112

Audience Conversion Rate Brand Lift Machine Learning 112

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

MNTN

JULY 26, 2023

Thankfully, Connected TV (CTV) creates an opportunity for brands to reach the right people at the right time. As marketers and advertisers navigate a digital-first world, they’re focused on reaching interested customers with specific and relevant ad creative while saying goodbye to the limitations of traditional TV advertising.

Marketing 52

Marketing Conversion Rate Conversion Audience 52

Digital Remedy

JANUARY 12, 2024

YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. What Is YouTube TV? YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. active subscribers.

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Martech

OCTOBER 29, 2024

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. For brands focused nationwide, ad spending has shifted (slightly) to geography that tends to have higher conversion rates and are not feeling the impact of the elections.” That said, the 10.5%

CPM 117

CPM Conversion Rate Ad Space Conversion 117

MNTN

JUNE 26, 2023

While these may indeed still be forms of TV advertising in 2023, they don’t tell the whole story anymore. The trio joined Adweek to discuss how a digital approach to TV advertising can help small businesses and agencies succeed on Connected TV (CTV). Let’s take a look at their conversation. Absolutely.

Agency 52

Agency Conversion Rate Conversion Audience 52

Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 This statistical fact proves the growing importance of connected TV in advertising. Unlike traditional TV, connected devices allow precise data collection and measurement.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

MNTN

FEBRUARY 1, 2023

Connected TV has transformed the television into a performance marketing powerhouse, but the platform isn’t just changing the face of TV: it’s boosting outcomes across the advertising board. He pointed to an internal MNTN study that found that advertisers who add CTV to their mix see better site traffic and conversions.

Conversion Rate 52

Conversion Rate Conversion Shipping Marketing 52

MNTN

FEBRUARY 14, 2024

Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates. This approach keeps your brand in front of potential B2B clients, nurturing leads and encouraging conversions through targeted and personalized reminders.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Digital Turbine

MAY 23, 2022

MarTech series published a story about how the future of digital advertising is embracing the truth about those fears and creating connections with the customer — in other words, treating them as a human and not as a data point. But that doesn’t mean you can’t replicate those connections through seamless experience.

Conversion Rate 98

Conversion Rate Advertising Conversion Mobile Ads 98

MNTN

JULY 6, 2023

Leading performance marketers are equipping their teams with Connected TV —and looking like superheroes (no wild origin story necessary) in the process. Now, television is a fully targetable, measurable performance marketing platform—a concept that was once unfathomable for linear TV advertisers.

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

Martech Series

OCTOBER 17, 2022

Flowcode’s TV conversions rival the Internet. The first-of-its-kind TV product also includes a patented video editing tool, giving brand and media partners the ability to embed Flowcode-enabled content with code animations and graphics to instantly connect with viewers in a dynamic way that has never been done before.

Marketing 80

Marketing Conversion Rate Conversion ROI 80

MNTN

OCTOBER 10, 2022

Connected TV may not be the conventional advertising platform for B2B brands, but for those that have explored this avenue, they have seen true performance results and been differentiating themselves from their competitors. TV is the Next Performance Channel for B2B Businesses. But it doesn’t have to be that way.

Conversion Rate 52

Conversion Rate CPA Audience Conversion 52

Ad Colony

MAY 23, 2022

MarTech series published a story about how the future of digital advertising is embracing the truth about those fears and creating connections with the customer — in other words, treating them as a human and not as a data point. But that doesn’t mean you can’t replicate those connections through seamless experience.

Conversion Rate 79

Conversion Rate Advertising Conversion Mobile Ads 79

MNTN

AUGUST 27, 2024

Marketing attribution models are essential for understanding how your marketing efforts contribute to conversions and sales. Marketing attribution models are frameworks that define how to assign credit for conversions and sales to various touchpoints in a customer’s journey. What Are Marketing Attribution Models?

Marketing 52

Marketing Conversion ROI Brand Awareness 52