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Growth of Location Based Marketing and Its Importance

Martech Series

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

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Geofencing Strategies for Hyper-Localized Mobile Ads

The Ad Tech Blog

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This article explores effective geofencing strategies for hyper-localized mobile ads, providing insights and practical steps for marketing managers and digital marketing specialists.

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9 Creative Ad Trends That Will Transform Marketing in 2025

Single Grain

As consumers encounter thousands of marketing messages daily, standing out requires more innovation. The most successful marketing teams have integrated AI as a collaborative partner in the creative process, allowing human ingenuity to focus on strategy while automation handles scale and optimization.”

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

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Is Google Analytics going away? What marketers need to know

Martech

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

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