Move Over, Brand Awareness: Performance is Stealing the (TV) Show
MNTN
MAY 9, 2024
However, the more channels pop up, each adding their own variety of ad offerings, the more fragmented the landscape becomes, making it harder and harder to leverage streaming TV as a broad awareness channel the way linear TV has been used in the past. The cost per visit for Fashion & Apparel decreased by almost 40% year over year.
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