connected-tv Conversion Rate Related Topics 
MNTN
APRIL 23, 2024
As a search marketer, you’re likely more focused on keywords and intention than you are on Connected TV (CTV) — but it might be the perfect addition to your campaign. Let’s take a look at some of their conversation: How Does Search Marketing Help on CTV? It might seem odd at first, but paid search and CTV aren’t that different.
MNTN
FEBRUARY 10, 2023
In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). Part of the reason for that growth is Connected TV’s ability to serve as a full-funnel option for advertisers.
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Martech
JULY 18, 2023
’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. That means more opportunities for advertisers to reach their ideal customers on Connected TV.
Martech
APRIL 12, 2023
With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. Connected TV, on the other hand, creates and captures an incremental audience. What happens when these leads have all been captured?
MNTN
AUGUST 9, 2023
With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Let’s take a look at some of the conversation. Plus, average conversion rates increased by 21% YoY.
MNTN
JULY 15, 2022
And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. A) Show your logo: Ads with prominent logos, CTAs and a URL combined drive a 113% higher average conversion rate. MNTN Performance TV Audiences.
MNTN
MAY 2, 2023
Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing. Ali Haeri, Senior Vice President of Marketing at MNTN, recently joined Search Engine Land to discuss how to make the most of adding Connected TV to an already robust performance marketing lineup.
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