Single Grain

APRIL 27, 2025

AI and machine learning tools can identify patterns and optimization opportunities humans might miss. This way, advertisers can target shoppers where and when theyre most active and make better product recommendations. Predictive Audience Building Leverage AI and machine learning to identify patterns in your customer data.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

MARCH 4, 2022

What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning? Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Are you GDPR and CCPA compliant?

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech

JANUARY 12, 2022

Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication. Marketers may consider using customer experience platforms to deliver these real-time communications. Here are some effective ways marketers can leverage personalization in their customer messaging efforts.

Conversion 126

Conversion Machine Learning Communications Call for Action 126

Martech

DECEMBER 9, 2021

Once you’ve established your goals and communicated them throughout the organization, you’ll need to decide on the metrics that are most important to your efforts and monitor your progress in achieving them. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

Marketing 115

Marketing Machine Learning Communications Search Advertising 115

Martech

JANUARY 20, 2022

That’s why marketers need to communicate the value of these goals to their technology departments, which are vital for tracking campaign events. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Source: Tom Hannigan.

MarTech 129

MarTech Machine Learning Communications Marketing 129

Martech

AUGUST 30, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Machine Learning 109

Machine Learning Retail MarTech Search Advertising 109

Martech

APRIL 28, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Marketing 112

Marketing MarTech Machine Learning Audience 112