Communications Cookies GDPR Machine Learning 
Martech
OCTOBER 11, 2022
GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Does GA4 use cookies? Let’s recap what a cookie is first. Yes and no.
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. On the other hand, marketing implies the communication of products and services with identifiable prospects and consumers.
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Martech
OCTOBER 30, 2023
Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved.
Ad Monsters
FEBRUARY 6, 2023
Third-party cookie deprecation negatively impacted data enrichment and modeling support advertising targeting and customer acquisition. Use machine learning-powered lookalike audiences to extend your most valuable, sought-after, and niche first-party data. AB: With any new product, there are learning curves.
Single Grain
JANUARY 15, 2024
In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.
Martech Series
FEBRUARY 2, 2023
Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. As a result, you may interact and communicate with customers in a suitable manner.
Martech
JANUARY 5, 2023
Changes like Google’s delayed third-party cookie wind down, and new legislation in states like Virginia, will put extra pressure on organizations in the coming year. Already in 2023, GDPR has hit Meta with much much more. “We How data will change marketing in the new year. More fines for noncompliance.
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