Martech

FEBRUARY 5, 2025

AI is used to write spam emails, send more impersonal LinkedIn invitations, engage in superficial conversations, and flood the industry with clickbait content. The post Balancing the human-to-AI mix in B2B marketing appeared first on MarTech. The paper notes that today, we use AI almost exclusively to do more. Processing.

Marketing 128

Marketing Clickbait Conversion MarTech 128

Martech

JUNE 11, 2025

In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait. The post How strong brands build stronger B2B pipelines appeared first on MarTech. We’re in content shock. There’s too much out there, and most of it sounds the same. Email: See terms.

Education 110

Education Clickbait Communications Audience 110

Martech

JUNE 3, 2025

In a world full of clickbait, be the brand your customers can trust. The post Real persuasion doesnt require manipulation appeared first on MarTech. Write with clarity. Design with empathy. Market with respect.

Clickbait 90

Clickbait GDPR Manufacturing eCommerce 90

Martech

NOVEMBER 28, 2022

Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades. Get MarTech! The post Yahoo and Taboola sign “30-year” exclusive ad agreement appeared first on MarTech. What Taboola gets.

Clickbait 127

Clickbait Native Advertising MarTech Advertising 127

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. The post How cognitive biases shape email engagement appeared first on MarTech. Anchoring effect What is it?

A/B Testing 119

A/B Testing Clickbait Conversion Impressions 119

Martech

MAY 30, 2025

Content optimization for AI: Structure over clickbait AI models prioritize content that is clear, structured, and aligned with natural language queries. Dig deeper: LLMs, AI Overviews may be quietly driving homepage traffic The post How to build B2B authority in the AI search era appeared first on MarTech.

SEO 97

SEO Clickbait Impressions Education 97

Martech

APRIL 1, 2024

Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns. Get MarTech! The post Privacy plus personalization: The new frontier of digital advertising appeared first on MarTech. Weighted measurement is not a “set-and-forget” system. In your inbox. Business email address Subscribe Processing.

Advertising 134

Advertising GDPR Clickbait Machine Learning 134