Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

JANUARY 30, 2023

Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. Reminder – even in the B2B space, the end users you’re trying to connect with are still consumers, and personalized messages will resonate with them better, as they are bombarded with cold calls or mass messaging.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

SpotX

MAY 24, 2021

Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. While mobile leads device usage, connected TV (CTV) is accelerating in popularity. Here they are: Myth No. 1: OTT and CTV are the same.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

InMobi

JULY 8, 2021

With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared. By June 22, 2021, around 70% of all Apple mobile devices were running on iOS 14.5 Prior to iOS 14.5, or higher versions.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites? Roughly half of all smartphone owners don’t conduct mobile searches.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Monetize More

MAY 17, 2023

The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it’s high time you must consider turning your creations into cash! Now, you might take YouTube into your account since it is an excellent platform to earn some bucks. Let’s dig deeper now!

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

InMobi

AUGUST 2, 2021

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes.

Advertising 52

Advertising Click Through Rate Audience Entertainment 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Monetize More

AUGUST 3, 2022

The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it’s high time you must consider turning your creations into cash! Now, you might take YouTube into your account since it is an excellent platform to earn some bucks. Access to your video content.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

InMobi

NOVEMBER 23, 2021

Top Three Trends from InMobi Exchange 1) User opt-in rates are better than original estimates Apple rolled out the iOS 14.5 Top Three Trends from InMobi Exchange 1) User opt-in rates are better than original estimates Apple rolled out the iOS 14.5 Similarly, opt-in rates vary between apps within the same category too.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S., In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative. Capture attention above the fold.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. While mobile in-app advertising is growing, not everyone is cashing in. There are a few.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. Let’s begin! billion USD. Techjury ) U.S.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

PubMatic

JULY 27, 2022

Just a few years ago, advertisers were skeptical about mobile gamers, but, as they say, times change. Now brand advertisers have realized the gaming audience includes high-spending power consumers that are right within their targeting group. They also want to see high click-through rates.

Click Through Rate 93

Click Through Rate Viewability Impressions Advertising 93

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. They have a short shelf life.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

InMobi

AUGUST 15, 2017

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. More than half of the traffic is from mobile devices. Mobile is not only overtaking television. Mobile video and mobile video ads will only continue to grow as people become increasingly reliant on their on-the-go devices.

Advertising 52

Advertising Click Through Rate Video Ads Viewability 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher?

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52