Remove Click Through Rate Remove Marketing Remove Viewability
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Why Attention Metrics Are Showing Up In The Financial Times’ RFPs

Ad Monsters

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. High CTRs can be driven by bots.

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As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals

Ad Monsters

The product emerged from conversations with publishers like the Daily Mail that were eager to move beyond traditional metrics like viewability and surface the deeper signals driving advertising performance. That includes reevaluating everything from viewability and bid rate to attention metrics and carbon emissions.

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It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side

AdExchanger

If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here.

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Retail media lacks crucial measurement

illumin

By working alongside a media buyer who supplies ample measurement capabilities, marketers can fully take advantage of this exceptional growth. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.

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9 Measurement Questions Every Marketer Should Ask Retail Media Partners

AdExchanger

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Organizations like the IAB and ISBA are playing a […] The post 9 Measurement Questions Every Marketer Should Ask Retail Media Partners appeared first on AdExchanger.

Retail 78
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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

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Advertising Week Briefing: Why publishers are the new brand ambassadors

Digiday

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.