Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Click Through Rate

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Organizations like the IAB and ISBA are playing a […] The post 9 Measurement Questions Every Marketer Should Ask Retail Media Partners appeared first on AdExchanger.

Retail

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5%

Viewability

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry!

Header Bidding

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. of Google’s revenue comes from pay-per-click ads.

Advertising

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. Get A Free Consultation.

Marketing

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023? In today’s fast-paced business landscape, staying on top of your marketing campaigns can make all the difference.

MarTech

PubMatic

OCTOBER 13, 2022

Advertisers around the world are familiar with the AIDA framework or the marketing funnel – the four stages a consumer goes through before making a purchase; attention/awareness, interest, desire, action. The higher the viewability rate, the higher the percentage of ads that are actually seen by a user.

Viewability

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. The algorithm will adjust bids to achieve the desired ad impression share, increasing visibility and market reach.

CPC

Ad Monsters

NOVEMBER 16, 2022

Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . In an open market programmatic world, cookies make inventory addressable for publishers. As did ads.txt and Sellers.json. Bridging the Gap.

Cookies

InMobi

NOVEMBER 13, 2018

In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. percent, and it’s only 0.1

Advertising

MNTN

DECEMBER 10, 2024

The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. The good news is, you can maintain marketing efficiency while keeping your audience engaged by using a proven OTT advertising strategy. What Is OTT Advertising?

Advertising

MNTN

DECEMBER 10, 2024

The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. The good news is, you can maintain marketing efficiency while keeping your audience engaged by using a proven OTT advertising strategy. What Is OTT Advertising?

Advertising

InMobi

SEPTEMBER 19, 2019

Why Include Video Content in Your Mobile Advertising and Marketing Strategy? It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average.

Advertising

Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%).

Ad network

AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. What is the definition of an impression in the context of digital marketing? ” 1.

Impressions

Clearcode

JANUARY 31, 2023

By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers. high click-through rates).

Advertising

Brid.tv

OCTOBER 10, 2024

The video marketing industry grew by 20% in 2023 alone. But, while 91% of businesses use video marketing, understanding its effectiveness is still an issue. In fact, one in ten video marketers doesnt track ROI at all. As a result, youll find it easier to create more compelling video ads that maximize engagement rates.

Machine Learning

InMobi

JULY 20, 2020

Time spent on mobile devices in most major markets is significantly higher than any other platform including traditional TV, desktops, laptops and other connected devices. Time spent on mobile is quickly growing, and marketers are realizing the importance of engaging with audiences where they spend most of their time.

Advertising

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. mobile phones).

Advertising

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

Advertising

Smart-Hub

APRIL 12, 2024

On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. Calculating the conversion rate provides overall engagement insights and helps identify the most effective ads that resonate with the audience.

Advertising

Automatad Inc.

OCTOBER 26, 2023

Keep an eye on important metrics like click-through rates, viewer retention, and revenue. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience. billion dollars on video ads.

Video Ads

SpotX

MAY 24, 2021

Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. Quality video ad measurement can be complex, with inconsistent viewability measurement, inadequate protection controls, transparency challenges, and operational inefficiencies.

Viewability

Digiday

MARCH 5, 2023

“It’s expansive in the promise and the opportunity of what [commerce media] can be, but we also need to be really clear about the reality of ‘You don’t understand, I can’t even get 50% viewability on the retail media’,” said George, partner and commerce media leader at McKinsey. It found that U.S. billion by 2025.

Media

InMobi

MARCH 1, 2022

As mobile in-app advertising (and digital advertising overall) becomes more privacy focused, some of the data that marketers previously relied upon is either increasingly unavailable or is not as reliable as it once was. But even amidst this wider shift, there are still many different sources of knowledge available to mobile marketers.

Advertising

SODP

JUNE 8, 2023

The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. This allows marketers to determine the total ad spend for every 1,000 impressions. What Is CPM?

CPM

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. So, we have decided to assist you in navigating through these uncertain waters. Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ How to do so?

Header Bidding

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Account-based marketing (ABM) targeting. Account-Based Marketing (ABM) Targeting. That is, if you use it right.

CPL

YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. Or are they simply repeating the well-trodden statements of their marketing teams? Why should you perform A/B testing?

A/B Testing

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Decent viewability. Accidental clicks inflating a fake high click through rate.

Mobile Ads

Automatad Inc.

APRIL 25, 2024

That is why video ads are a potential means for marketers to reach the right customers. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. It allows you to connect with users through personalized ads. On average, U.S. billion in both desktop and mobile.

Video Ads

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018.

Advertising