getting-started-with-programmatic-advertising 
Monetize More
JANUARY 26, 2023
Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. One way to do this is by partnering with audio advertising networks such as Spotify and Google to access their audio demand. Don’t worry!
MNTN
FEBRUARY 6, 2024
As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.
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Ad Monsters
NOVEMBER 29, 2023
During a panel titled “The Future of Addressability: The Portfolio View,” Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville EVP of Ad Platforms & Operations at NBCUniversal, and Mike Nuzzo, SVP of Hearst Data Solutions at Hearst Magazines.
Digital Remedy
JANUARY 31, 2022
Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising. After several years of growth, the share of U.S.
Brid.tv
DECEMBER 20, 2022
Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers.
InMobi
AUGUST 2, 2021
Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes.
Smart-Hub
JULY 11, 2022
What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video. In-app video ad formats. Playable video.
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