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Cutting through the hype of GeoTargeting

InMobi

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. You can calculate Ad Revenue either through the CPA or CPC models with low payout thresholds. These ads have high click through rates as they grab a lot of attention persuading the viewer to learn more about the ad.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates. Minimum deposit: $ 30 CPC: from $ 0.01

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Not only that, but creating ads groups focused on individual product lines and narrowing the geographic scope of the campaign can result in a more targeted and effective local PPC campaign.

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What is ROAS - How to Maximize your Return On Ad Spend?

Lemonads

You can stay on the safe side just by monitoring your click-through rate or the conversion rate, but these calculations will not give you very relevant information about your paid campaigns. Is ROAS a better KPI than Click-Through Rate? Advertising is about making sales, not only gaining traffic.

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RevContent Vs Taboola: Which is the best bet?

Lemonads

Still, from an advertiser’s point of view, it's difficult to tell which network can get you more clicks and a better return on investment. Using a platform like Taboola Native, publishers can feel confident in this model, because consumers can be targeted based on their locations, interests, behaviors, and platforms !

CPM 52
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Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Ad Creation and Optimization: Craft compelling display ads that resonate with your audience and continuously optimize them to monitor performance and increase click-through rates. From sophisticated strategies like geo-targeting to dayparting, you can leverage expert advice to maximize the effectiveness of your campaigns.