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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Not only that, but creating ads groups focused on individual product lines and narrowing the geographic scope of the campaign can result in a more targeted and effective local PPC campaign.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. These units beat the conventional banner ads four times in terms of click-through rates. Minimum deposit: $ 30 CPC: from $ 0.01

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What is ROAS - How to Maximize your Return On Ad Spend?

Lemonads

You can stay on the safe side just by monitoring your click-through rate or the conversion rate, but these calculations will not give you very relevant information about your paid campaigns. Is ROAS a better KPI than Click-Through Rate? Advertising is about making sales, not only gaining traffic.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. Advertising on Facebook is similar to Google Ads.

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How finance sites can 10X their ad revenue? [monetization tricks included]

Monetize More

Each of these networks offers different ad formats such as display ads, native ads, and video ads, and targeting options, such as contextual, behavioral, and geo-targeting. Google AdSense is a popular choice for finance sites because it offers a wide range of ad formats and targeting options.

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RevContent Vs Taboola: Which is the best bet?

Lemonads

Still, from an advertiser’s point of view, it's difficult to tell which network can get you more clicks and a better return on investment. Using a platform like Taboola Native, publishers can feel confident in this model, because consumers can be targeted based on their locations, interests, behaviors, and platforms !

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Geo-targeting: Geo-targeting allows advertisers to specify the countries, regions or cities where their ads will be shown. Improves the click-through rates of your website, leading to better conversions and profitability. This ensures that the ads are seen by the intended international audience.