Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Building on video. Live Event Ads.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

InMobi

JANUARY 9, 2023

MMA SMARTIES Indonesia 2022 recognized the creativity and innovation of leading brands and laid a solid foundation for celebrating the bright future of marketing. InMobi continued the winning streak by bagging four esteemed awards for contributing to mobile excellence and digital marketing.

Brand Lift 52

Brand Lift Food Video Ads Retail 52

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained.

Machine Learning 64

Machine Learning Click Through Rate Retail Brand Lift 64

illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. Audience attention remains a proven pain for many marketers.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

illumin

DECEMBER 14, 2018

As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads. Many marketers see it as a new shiny toy to fix the viewer attention problem.

Brand Lift 78

Brand Lift Brand Awareness Video Ads Advertising 78

Digiday

FEBRUARY 2, 2023

With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and relatively new ways to boost brand awareness, especially as go-to performance marketing channels have proven less effective thanks to data privacy measures. She did not provide exact spend figures).

Advertising 67

Advertising Brand Awareness Brand Lift Agency 67

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Internet advertising lets you reach way more people than traditional methods like print ads or commercials. Getting inside their heads is super important for your digital marketing plan. billion by the end of 2023.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52