Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Building on video. Live Event Ads.

Brand Lift 67

Brand Lift Conversion Rate Retargeting Video Ads 67

Digiday

FEBRUARY 2, 2023

While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. ” In the past, Fitzco clients have leveraged streaming video ads before, but minimally.

Advertising 63

Advertising Brand Awareness Brand Lift Agency 63

illumin

DECEMBER 14, 2018

As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads. Many marketers see it as a new shiny toy to fix the viewer attention problem.

Brand Lift 78

Brand Lift Brand Awareness Video Ads Advertising 78

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Internet advertising lets you reach way more people than traditional methods like print ads or commercials. Getting inside their heads is super important for your digital marketing plan. Increase brand awareness?

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home (pDOOH) takes things a step further, allowing advertisers to harness the power of automation and real-time bidding technology to make the most of out-of-home ad spend. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. year-over-year.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user. Check it out!

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97