Single Grain

JUNE 16, 2025

Cookieless retargeting strategies come with both challenges and opportunities. While traditional pixel-based tracking loses effectiveness, innovative approaches are proving even more powerful for brands willing to adapt. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Shrinking brand equity, diminishing returns and unsustainable growth. The result? Its a measurement problem.

Brand Lift 89

Brand Lift Conversion Retargeting Finance 89

Martech

JUNE 28, 2024

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Brand Lift 127

Brand Lift Marketing Brand Awareness Audience 127

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. They could easily get an idea of their consumers' purchasing journeys and generate precise reports on view-through conversions and ad frequency.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

MNTN

MAY 24, 2022

Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness. At the brand awareness stage, you can use this opportunity to promote new collections that tie into Father’s Day verticals, and ‘higher-touch’ messaging instead of going in for the hard sell.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Continuously feed conversion data back into your AI systems.

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech

APRIL 4, 2024

“Customers can use native reporting in Campaign Manager, like Performance Summary Report, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure their success using metrics like reach, conversion rates and video completion rates,” the LinkedIn representative told us.

Brand Lift 86

Brand Lift Conversion Rate Retargeting Video Ads 86