Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. The Financial Times invests heavily in brand lift measurement. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Traditional industry normative data sets only benchmark top-of-funnel brand metrics.

Media 98

Media Brand Lift SEO MarTech 98

Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations.

Agency 98

Agency Media Cookies Communications 98

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath.

Viewability 102

Viewability Advertising Impressions Cookies 102

Martech

APRIL 27, 2022

This expanding digital ecosystem, combined with the proliferation of consumer and marketing data and the impending loss of third-party cookies, requires that marketers have a proactive marketing analytics strategy. Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance.

Marketing 132

Marketing CPL Machine Learning CPC 132

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. When third-party cookies are gone, advertisers won’t be able to track their mid-to-lower funnel actions the same way they can now. Want to learn more about the state of identity in 2024?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

MARCH 7, 2023

DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies. So, how does DOOH advertising fit into the privacy conversation? Since DOOH is anonymized and a one-to-many channel, it’s inherently privacy-friendly.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. household lift, awareness, sales lift), since they can’t measure footfall traffic.

Advertising 52

Advertising Marketing Cookies Food 52

VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting.

Advertising 96

Advertising Audience A/B Testing Brand Lift 96

Digiday

SEPTEMBER 15, 2022

“While we’ve driven a lot of page views, we’re not driving as many conversions as we forecasted. Developing first-party data to prepare for the post-cookie era. Learn more about this third-party cookie-alternative here. What we’ve heard. Numbers to know.

Media 68

Media Advertising Cookies Impressions 68

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52