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‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

Digiday

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 58
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Digital Marketing Consulting

AdvertiseMint

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Consultants fine-tune your online presence and boost brand awareness. billion by 2026.

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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

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Upper-Funnel vs. Lower-Funnel Marketing: What’s the Difference?

MNTN

Appealing to buyers in the beginning stages of their journey helps you build your brand and solidify your reputation. For example, if you’re running a lead generation campaign on social media, you might offer access to a webinar or a gated piece of content to anyone who signs up for your newsletter.

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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Single Grain

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. How to Increase Website Traffic through Social Media.

Media 141
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20 Benefits of Advertising via Online Channels

Single Grain

If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways. This could be through commentary on social media or review sites, leaving your brand’s reputation in the hands of others.

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What Is an Impression?

AdvertiseMint

Impressions act as a foundational metric in the advertising and marketing niche, offering businesses a starting point to measure brand awareness and campaign performance. Brand Awareness: Impressions serve as an initial touchpoint for measuring brand awareness. Not necessarily. Absolutely.