Single Grain

APRIL 29, 2025

Full-funnel capabilities : From brand awareness to direct response, with various optimization options. and CPM was $33.80, with outcomes justifying the cost against broader targeting platforms. Comprehensive remarketing : Custom audiences based on website visitors, app users, and engagement.

Media 52

Media ROI CPC CPA 52

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Kevel

MARCH 28, 2022

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. For publishers, CPM pricing is the safest and easiest way to sell. Determine your pricing model. Pricing type. Definition.

CPC 52

CPC CPM CPA Impressions 52

Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. Are you focusing on brand awareness, conversions, or another goal? Pick your publisher. Negotiate a deal. Get set up.

Impressions 52

Impressions CPM Demand Side Platform Ad Inventory 52

MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

InMobi

SEPTEMBER 30, 2019

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Lemonads

OCTOBER 18, 2020

With more than 10 billion impressions per month, Adsterra campaigns are known for increasing brand awareness while still delivering solid results in terms of revenue. It serves ads in 190+ countries and territories, plus the platform provides a wide variety of payment options.

Ad network 52

Ad network CPC Affiliates CPA 52

Single Grain

AUGUST 13, 2019

Amazon’s Sponsored Brands, which used to be called Headline Search Ads, are also PPC-based keyword-targeted ads that are shown at the top or bottom of a search results page or on the left-hand column. There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns.

Video Ads 110

Video Ads Conversion CPC Banner 110

Automatad Inc.

NOVEMBER 23, 2023

Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP). Publishers can set minimum CPM prices and the types of ad formats they want to display to reduce spammy content.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Ad Servers offer a variety of features. Mobile or desktop ad serving. Video ad serving. Image comparison.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Clearcode

APRIL 26, 2022

An advertiser is a brand or company (e.g. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

APRIL 26, 2023

If implemented by streaming services, adopted by advertisers and supported by demand-side platforms, this fix could thread the needle between maximizing ad revenue and minimizing ad exposures. “For us, with such low brand awareness, we have to ensure that we have a certain amount [of ads] that are non-skippable.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 130

First-Party Cookies Cookies Impressions Ad Exchange 130

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52