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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

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TikTok Ads vs Facebook Ads

AdvertiseMint

In contrast, Facebook ads are generally less profitable than other social media marketing platforms. Average conversion rate The average conversion rate compares clicks to conversions. However, the average conversion rate of TikTok is around 3.4%.

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Digital Advertising Strategies During a Recession

PrograMetrix

Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. You'll earn greater exposure and brand awareness. That can allow your brand to stand out without as many competitors clamoring for attention.

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Mastering Your Marketing Funnel

AdvertiseMint

It means getting your brand onto people’s radar. Useful tactics in this stage include: Search engine optimization Content marketing PR outreach Social media posts and social advertising These marketing strategies expose new eyeballs to your business and help build your brand. Is it increasing or decreasing?

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Top 8 Benefits of Social Media Advertising

Single Grain

HubSpot aptly describes social media audiences like this: “Your social media target audience consists of the people who are most likely to be interested in your product.” Dive Deeper: How to Target Effectively on LinkedIn 2) Increased Brand Awareness Fostering brand awareness is crucial for any business to succeed.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Their ads typically aim at building brand awareness.

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Paid Social Media Advertising: A Bad Investment for B2B Brands?

Single Grain

Conversion Rate Optimization: CAC doesn’t take into account the effectiveness of your conversion process. You might have a low CAC but a poor conversion rate. Last Thoughts on Paid Social Advertising for B2B Businesses The fate of paid social media advertising within the B2B sphere teeters on a fulcrum.

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