Brand Awareness Conversion Rate Native Advertising Social Advertising 
Single Grain
MARCH 3, 2023
There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? And how’s that going? ?
Adtelligent
JULY 19, 2022
Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.
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