PrograMetrix

AUGUST 3, 2022

Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. You'll earn greater exposure and brand awareness. That can allow your brand to stand out without as many competitors clamoring for attention.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Single Grain

APRIL 3, 2023

HubSpot aptly describes social media audiences like this: “Your social media target audience consists of the people who are most likely to be interested in your product.” Dive Deeper: How to Target Effectively on LinkedIn 2) Increased Brand Awareness Fostering brand awareness is crucial for any business to succeed.

Media 98

Media Advertising Retargeting Brand Awareness 98

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Their ads typically aim at building brand awareness.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97