PrograMetrix

AUGUST 3, 2022

This brings new pockets of opportunity to marketers in terms of discounted advertising inventory and less competition on high value audiences. It's important to focus on your conversion rates which may go down as consumers keep a closer eye on their budgets and have less disposable income. Convert Customers at All Costs.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

AdvertiseMint

JUNE 27, 2023

You can use various features in the audience section to create these lists, which you can categorize into retargeting and prospecting. Retargeting warm audiences for conversion. Retargeting is a Facebook advertising strategy where ads follow you on Facebook and Instagram after you’ve visited a brand’s website.

Retargeting 59

Retargeting Audience Pop-Up Ad Click 59

MNTN

AUGUST 23, 2023

For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites. You can see the number of user impressions, users reached, conversion rate, and total ad spend, among other data points.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

AdvertiseMint

JULY 5, 2023

However, it is also important to keep track of other things too, like: Newsletter signups Content views Landing page dwell time Tool usage on your site These other events , called micro-conversions, can reveal when potential customers are taking steps that build trust and engagement, which can lead to conversions.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

Single Grain

APRIL 3, 2023

Most social platforms will require advertisers to install a tracking code on their website to track user activity from the platform to external websites. Dive Deeper: 10 Ways to Measure Social Media Engagement (Plus 7 Tools to Track It!) Retargeting ads also tend to have the strongest conversion rates.

Media 98

Media Advertising Retargeting Brand Awareness 98

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This comfort can boost conversion rates further. Videos can increase the conversion rate of your landing page by 80%. The above tactics can help improve your video ad and landing page conversion rates significantly.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145