MNTN

AUGUST 23, 2023

For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites. Plus, you’ll provide an enhanced user experience by sharing more relevant content with your audience, leading to more conversions and maximizing your ROI.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

AdvertiseMint

JULY 5, 2023

In this blog post, we will provide an informative guide on how to thoroughly assess your Facebook ad campaigns so that they can start driving better ROI. This data allows for successfully retargeting certain audiences with different ad sets, which is especially important for big-ticket items that may require touches before conversion.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

Single Grain

MAY 2, 2023

This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS. Use these keywords in the headline and ad copy to keep leads moving through the sales funnel: Automating retargeting ads is also crucial to ensure that you’ll gain repeat sales. The Budget Navigator finds the line between spend and ROI, pacing for customizations.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. As a result, your ROI will be higher. So if you want to get more plays and generate the highest ROI, you should create multiple thumbnails and then A/B test them to see which one performs best. 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

NOVEMBER 14, 2023

To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages. That means the potential reach is much higher, but the expected click-through rate and conversion rate is lower.

Ad network 98

Ad network Conversion CPC CPM 98