PrograMetrix

AUGUST 3, 2022

Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. This brings new pockets of opportunity to marketers in terms of discounted advertising inventory and less competition on high value audiences. There are deals to be had. Stick With It.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Single Grain

APRIL 3, 2023

Dive Deeper: The Complete Guide to Brand Building (Must-Read for Digital Marketers) 3) Cost-Effective Advertising Advertisers love that social ads are typically more affordable than other placements, like paid search. Costs-per-click on social platforms vary based on industry, as on Google, but they average between $0.20

Media 98

Media Advertising Retargeting Brand Awareness 98

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

AdvertiseMint

JULY 5, 2023

However, it is also important to keep track of other things too, like: Newsletter signups Content views Landing page dwell time Tool usage on your site These other events , called micro-conversions, can reveal when potential customers are taking steps that build trust and engagement, which can lead to conversions.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. The cost of advertising on the most popular networks is pretty high, given the amount of competition. Meanwhile, the average CPC of Facebook ads is $1.72 cheaper CPCs than Google.

Ad network 98

Ad network Conversion CPC CPM 98