Ad Targeting Brand Awareness Conversion Rate Social Advertising 
AdvertiseMint
AUGUST 13, 2023
Branded Effects and Filters: These let users apply branded effects to their videos, subtly promoting products. Spark ads: These special ads allow advertisers to combine original TikToks into ads. Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic.
Adtelligent
JULY 19, 2022
Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.
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