InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Smart-Hub

AUGUST 23, 2023

This demonstrates the power of programmatic advertising in reaching a large audience, driving engagement, and delivering a strong return on investment. O2 O2 is a leading digital communications company in the UK. It was voted the most-liked campaign in Cannes and assigned a 91% (exceptional) brand score by the research firm System1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Clearcode

MARCH 23, 2023

It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services. Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. The retail media environment is constantly expanding.

Retail 59

Retail Media eCommerce Audience 59

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Google Ads Manager.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

APRIL 24, 2023

Buzzvil applied its lock-screen advertising method to create a highly visible and engaging ad campaign for the airline: The lock-screen ads featured stunning imagery of the airline’s destinations and offered users the opportunity to book a flight directly from their lock screen.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

APRIL 25, 2022

For any business to succeed online, it is crucial to be visible in the major search engines. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. You can also target your advertisements to a specific group of people, including those who previously visited your website.

Agency 52

Agency Marketing A/B Testing ROI 52