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What Is a Good CTR for TikTok Ads?

AdvertiseMint

The crucial metric to consider is the click-through rate (CTR). We will also discuss what you can consider a good CTR for your TikTok advertising campaign objective and how to improve your CTR. CTR, or click-through rate , is a metric that tells you how effectively your TikTok ads encourage users to click on them.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

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How Does In-App Advertising Work?

InMobi

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. Then this guide is for you. So, who’s now involved in getting an ad to appear in an app?

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? That’s right! So, which are these Top 9 best native advertising platforms you must know about?

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?