Single Grain

APRIL 22, 2025

First-Click Attribution This model fully credits the first touchpoint in the customer journey. It’s ideal for measuring brand awareness campaigns and understanding which channels are most effective at introducing customers to your brand. close rate, compared to 1.7%

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.” Dig deeper: What do C-level execs think of their GTM strategies?

Machine Learning 90

Machine Learning Marketing Brand Lift Click Through Rate 90

Single Grain

APRIL 24, 2025

But, how can brands use this tactic to rank? They can use forum SEO to drive engagement and increase brand awareness. However, they still drive referral traffic and build brand awareness when used strategically. Instead, focus forum SEO around engaging a community. Focus on creating forum content that helps users.

SEO 52

SEO Brand Awareness Click Through Rate Conversion 52

Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over.

SEO 52

SEO Click Through Rate Impressions Conversion 52

Single Grain

MAY 12, 2025

Unlike traditional social media platforms, Reddit’s community-driven structure demands an approach that prioritizes authentic engagement over direct promotion. According to Exploding Topics , 44% of US Redditors are aged 18 to 29 years old, making the platform particularly valuable for brands targeting younger, tech-savvy audiences.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Single Grain

FEBRUARY 20, 2025

Leverage multiple outreach channels: Combine cold email, social media, and cold calling to maximize engagement and response rates. Social media best practices Personalize your connection request. Social media outreach example Hi [First Name], I came across your profile and was impressed by your work in [specific field].

Agency 52

Agency A/B Testing Conversion Rate Communications 52

MNTN

FEBRUARY 12, 2025

Automated Media Buying for Greater Efficiency AI-powered programmatic platforms streamline ad placements, eliminating the need for manual bidding and negotiations. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

MARCH 10, 2025

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. As most social media platforms have begun to merge with ecommerce functions, lower-funnel videos on platforms like TikTok have become increasingly important to encourage consumers to take that final leap.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

MNTN

DECEMBER 4, 2024

Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. What Is a Click-Through Rate (CTR)? Importance of Click-Through Rate Click-through rates indicate how engaging ads are.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech

MARCH 11, 2024

I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Brand Awareness 113

Brand Awareness ROI Click Through Rate Conversion 113

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases.

Retail 52

Retail Media Click Through Rate Video Ads 52

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. Pull stats to create infographics or quizzes for social media content.

Click Through Rate 129

Click Through Rate SEO Brand Awareness MarTech 129

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Spoton Digital Media

AUGUST 21, 2024

By now, you’ve already seen it dominating the news cycle, showing up in commercial breaks, taking over social media, and spilling over into email and text inboxes. Revisit Your Editorial Calendar Now is a good time to look at your publishing plans for the rest of the year and potentially push the pause button on spending media dollars.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Joint content creation, combining brand and influencer ideas. Co-created content. Event appearances.

Marketing 137

Marketing Audience Click Through Rate Conversion 137

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. From there, determine how much of that percentage will go toward digital marketing.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Single Grain

JULY 25, 2023

As an agency backed with years of experience, we’ve honed our methods and designed a supremely effective social media content calendar template. We encourage you to use this as a launchpad for your own brand’s social media content calendar. Determine what you aim to achieve through your social media efforts.

Media 52

Media Click Through Rate A/B Testing Audience 52

illumin

AUGUST 21, 2024

Display ads can take many forms such as – static, animated, rich media, text, or even audio. These are visual ads that are placed on websites, apps, social media networks , or any channel that is clickable and redirects users to dedicated landing pages.

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Advanced reports.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Brid.tv

DECEMBER 2, 2022

Key Characteristics: High level of engagement Very intrusive but attention-grabbing High impression and conversion rates High demand among advertisers Offers more ad space for more detailed creatives. Rich Media Ads. Rich Media Ad. Rich media ads have high conversion potential due to their interactivity. Carousel Ads.

Mobile Ads 88

Mobile Ads Banner Video Ads Rich Media 88

Spoton Digital Media

JANUARY 12, 2022

Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Many brands already know this and have a solid social media management strategy in place.

Media 52

Media Advertising Click Through Rate Audience 52

Single Grain

OCTOBER 16, 2023

Social media posting is a hot topic. In the last year, the average user spent 151 minutes per day on social media. Social media also benefits businesses, large and (particularly) small: They can promote their products and services and maintain a professional online presence on various social media platforms.

Media 52

Media Brand Awareness Audience Click Through Rate 52

Single Grain

OCTOBER 28, 2019

For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign. 1) Click-Through Rate (CTR). Measure the click-through rate.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

SEPTEMBER 13, 2019

Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action. In addition, social media platforms – and LinkedIn in particular – reward video content.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. A classic example is when you view a product on an e-commerce site and then see ads for that same product on different websites or social media platforms you visit.

Agency 98

Agency Marketing SEO Brand Awareness 98

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Click Through Rate 52

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. And with the pandemic continuing to impact consumer trends, agencies and brands are finding that they need to reprioritize some metrics that faded into the background over the last few years.

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. So how do you know which of those marketing channels (blog, social media, emails, paid ads, etc.) Click-Through-Rate (CTR). Algorithm (Updates).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Spoton Digital Media

MARCH 23, 2022

You need to establish your brand, build out all of your marketing assets, and start to create brand awareness. If you’re just getting started, you’re going to need extra budget for establishing brand assets that will provide value over the lifetime of your marketing efforts. Foundation : You are just getting started.

Marketing 78

Marketing Click Through Rate Conversion Rate Brand Awareness 78

MNTN

APRIL 9, 2024

You can use view-through attribution with Connected TV (CTV) ads, social media campaigns, pay-per-click (PPC) ads, and offline channels. One of the easiest ways to make view-through attribution more accurate is to assign a specific call to action to each campaign.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. They spend an average of 90 minutes per day on the app, and they are more likely to interact with ads than users on other social media platforms.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

MNTN

OCTOBER 14, 2022

Brand Awareness. Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured? Click-Through Rate (CTR).

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

OCTOBER 14, 2022

Here are a few you may be aware of, and a few you may not. Brand Awareness. Brand awareness refers to how well acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured?

CPL 52

CPL CPA Brand Awareness Marketing 52

PubMatic

OCTOBER 13, 2022

Advertising campaigns are planned around these KPIs – with ads designed to drive brand awareness and affinity at the top of the funnel and ads designed to drive a consumer response at the bottom of the funnel. And, as the natural evolution of linear TV, OTT and CTV already attract a lot of brand spend. But things are changing.

Viewability 52

Viewability Click Through Rate Audience Brand Awareness 52

AdvertiseMint

AUGUST 13, 2023

TikTok and Facebook are among the biggest social media platforms today. This article will compare these social media titans to help you make the right decision. TikTok is a vibrant social media platform that’s all about short-form videos. TikTok’s click-through rate is 9% for in-feed ads.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52