Digiday

SEPTEMBER 27, 2023

Not to sound confusing, but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators, Digiday has learned. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Lift 92

Brand Lift Agency Brand Awareness Media 92

Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

Brand Lift 98

Brand Lift Brand Awareness Impressions Finance 98

Digiday

FEBRUARY 14, 2023

There’s a different kind of post-game analysis when it comes to Super Bowl advertising — the kind media buyers and planners do to find out if the ads actually worked. Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S.

Brand Lift 74

Brand Lift Audience Food Impressions 74

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. But as many have noted, the pendulum is swinging back.

Brand Lift 130

Brand Lift Marketing Brand Awareness Audience 130

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

Native Advertising 97

Native Advertising Brand Lift Advertising Finance 97

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Digiday

DECEMBER 7, 2022

For all the potential of full-funnel marketing, however, one key challenge persists — the difficulty of effectively measuring impact across the funnel, especially upper-funnel efforts like brand marketing. Quantifying outcomes related to awareness and perception has long been a concern of marketing teams.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness.

Brand Lift 88

Brand Lift Conversion Rate Retargeting Video Ads 88

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Example : Imagine a feminine hygiene brand with a sports product line. Creative Once you have the audience and the media plan, make the moment count.

Audience 117

Audience Conversion Rate Machine Learning Brand Lift 117

Digiday

DECEMBER 8, 2022

To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. According to new research from consumer experience intelligence platform Disqo, it’s got a lot more protein for a media diet than it’s being credited with.

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

Basis

JANUARY 24, 2024

Finally, B2B marketers can lean on using others’ first-party data (aka, second-party data)—for instance, by tapping into social media sites or premium publishers that have proprietary targeting capabilities based on user-entered information. On LinkedIn, they can use the platform’s proprietary data to do job title/description targeting.

Advertising 105

Advertising Marketing Cookies Brand Lift 105

Digiday

SEPTEMBER 2, 2022

Babycare brand Coterie has rolled out its first out-of-home campaign, looking to get in front of parents and families venturing back outside now that Covid-19 restrictions have been lifted. Efforts included art installations around the city to catch the attention of parents with OOH partner Quan Media Group.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Blavity Inc has therefore needed to double the size of its pre-sales team, which includes sellers and media planners, to five full-time staffers.

Media 68

Media Advertising Cookies Impressions 68

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. Many media platforms provide brand lift studies.

Marketing 111

Marketing Brand Lift Conversion Rate Brand Awareness 111

Digiday

FEBRUARY 2, 2023

With ad spend under more scrutiny than ever, brands should continue looking for cost-efficient and relatively new ways to boost brand awareness, especially as go-to performance marketing channels have proven less effective thanks to data privacy measures. Overall, budgets have been either flat or down 5% across the board.

Advertising 69

Advertising Brand Awareness Brand Lift Agency 69

InMobi

APRIL 15, 2015

The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device. InMobi’s brand campaigns have realized similar results and make a clear case for mobile’s outsized importance in the media mix. million impressions with a 68% engagement rate. Consumers spent an average of 2.54

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Martech Series

AUGUST 5, 2022

Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels. By using influencers, brands can ensure that their messages are reaching a wide audience and that the influencers themselves are credible sources of information.

Marketing 98

Marketing Audience Media Entertainment 98

Basis

JANUARY 3, 2024

In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+ interest-based communities. As such, it can work well for building brand awareness with highly engaged target audiences.

Advertising 96

Advertising Audience A/B Testing Brand Lift 96

Basis

MARCH 7, 2023

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes. Using a combination of these different venue types can allow you to get your brand or product messaging in front of the right consumer, at the right time. Let’s dive in. What Is Digital Out-of-Home Advertising?

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

AdExchanger

SEPTEMBER 20, 2022

But when it started investing in paid media earlier this year, the brand turned to TikTok primarily for brand building rather than sales lift, said Chief Marketing Officer Charlotte Watson, who was hired in January as its first CMO.

Media 85

Media Brand Lift Brand Awareness Marketing 85

Digiday

MAY 2, 2023

HARIBO partnered with Barkley and introduced Chewy Games, the world’s first gummi gaming studio, to increase brand awareness and engagement across social media channels, earning them a Best Use of Social nomination. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist.

Marketing 69

Marketing Entertainment Agency Audience 69

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. How to Get Started. Check out our presentation at GROW NY or speak to a member of our team to learn more.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

InMobi

MAY 2, 2022

Measuring viewability gives marketers a clearer understanding of their campaign effectiveness, and also allows advertising spend to be allocated to the most valuable media. ” Top Viewability Challenges: “Nobody wants to waste their media spend on ads that no one is seeing. This includes the placement of the ads.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

OCTOBER 28, 2024

Media agencies have always been experts in planning and buying media for their clients. We need to have a deep understanding of the role each media channel has on plans, and when or how it should be deployed to deliver the desired outcome for our clients. It’s been a seismic change. That makes answering this question complex.

Viewability 64

Viewability Agency Ad Tech Audience 64

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Social media platforms like YouTube tend to have a lower CPM than streaming services like Max and Prime Video. Whether the CPM will allow you to effectively reach your desired audience enough to achieve your goals.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift. Social media platforms like YouTube tend to have a lower CPM than streaming services like Max and Prime Video. Whether the CPM will allow you to effectively reach your desired audience enough to achieve your goals.

CPM 52

CPM Advertising Audience Brand Lift 52

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) If you’re looking to add audio into your plans, pairing it with a visual medium to help bring your brand story full circle would be wise.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

AdvertiseMint

OCTOBER 19, 2023

On social media platforms, YouTube, and search engines. What social media platforms and search engines do they use daily? Social Media Advertising With billions of active users, social platforms like Facebook, Instagram, TikTok, and LinkedIn are online hot spots. Display ads include: Banner ads Video ads Rich media And more!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. Airbnb Rests Easy With a Sustained Brand Marketing Approach.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment. into a separate entity.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Single Grain

NOVEMBER 15, 2019

Facebook has been actively improving its video delivery and branding by paying celebrities and other social influencers to create their own Live videos. The social media giant has been actively focusing on video by rewarding Pages that publish videos with higher spots in their followers’ organic feed. 2) Add Captions to Your Videos.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brand awareness. Expect to spend at least $25,000 for a geo-lift test to gather meaningful insights.

Brand Lift 116

Brand Lift Brand Awareness Audience Conversion 116