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CPM vs eCPM

Monetize More

Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand. In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings.

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Behind the Numbers with Brad Looks Back at Q1 2023

Mediavine

If you’re reading this, you survived what is historically the slowest time of the year in the advertising industry – and in this case, it was a strange one. How did ad performance measure up in Q1 compared to what we predicted? Back in 2021, we started a series on the Mediavine blog titled By the Numbers with Brad (BTWNB).

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Why Is Your eCPM So Low, and How Can It be Improved?

AdPushup

eCPM is a metric both publishers and advertisers use to evaluate the effectiveness of their advertising goals. But what exactly is the eCPM and how does it help publishers? In this blog, we will delve into the nitty-gritty details of it.

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Behind the Numbers with Brad Looks Back at Q1 2023

Mediavine

If you’re reading this, you survived what is historically the slowest time of the year in the advertising industry – and in this case, it was a strange one. How did ad performance measure up in Q1 compared to what we predicted? Back in 2021, we started a series on the Mediavine blog titled Behind the Numbers with Brad (BTWNB).

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Best Days of 2024 (With Printable) – Behind the Numbers With Brad

Mediavine

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. What might cause some disparity from these predictions? In compiling this calendar, we’ve taken data from the past several years to make our best guesses as to how each day of 2024 should play out in terms of ad performance.

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RPM vs CPM

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It effectively indicates what a publisher makes from their site’s total traffic. It can be mistaken as a payment figure, but in reality, it’s more of an estimation of what the publisher could earn from ad revenue. Almost everyone in the digital marketing industry will be familiar with what CPMs are.

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Top 12 Google AdSense alternatives for 2023

Monetize More

However, what do you do when you can’t use the network to monetize your traffic? AdSense may be the market leader, but there are many competitors and Google AdSense alternatives that can provide good eCPMs and supplement ad revenue. Whatever the reason, all is not lost. As a blogger, the process is simple.