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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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A Complete Guide to Outstream Video Ads for Publishers

Brid.tv

Video ad monetization is one of the most lucrative ways for publishers to generate revenue. With multiple video ad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream Video Ads?

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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

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What is an ad network?

AdvertiseMint

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Let’s check some ad examples! Nativo Ad Examples Nativo Ad Example #1 Nativo Ad Example #2 Nativo Ad Example #3 Nativo Pros for Advertisers: Ease of setting up a campaign User-friendly interface platform Great digital performer in the Native space. TripleLift transforms images with web content into ads.

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Key Features of an SSP

Clearcode

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . For example, an extra keyword added within a heading can cause over-optimization and a drop in rankings. A/B Testing vs. SEO. Pop-Ups vs. SEO.

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