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The WIR: Nielsen’s MRC Accreditation Remains Suspended, Channel 4 Announces a Retail Media Partnership with Nectar, and Microsoft Introduces Video Ads to Audience Network

VideoWeek

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Top Stories. Nielsen’s MRC Accreditation Remains Suspended. Nielsen has been working to restore its reputation, primarily through its cross-media measurement tool Nielsen One.

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Programmatic Advertising Conferences – Most valuable events to attend in 2022

NewProgrammatic

While the rapid growth of the global tech industry was hindered by the pandemic, the social aspect seems to be making a long-awaited comeback in 2022. The NRF 2022 Retail’s Big Show conference brings together representatives from retail companies all over the world. NRF 2022 Retail’s Big Show. NRF Retail’s Big Show 2022 When?

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The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

VideoWeek

And significantly, the release of cheaper, ad-supported subscription tiers from Netflix and Disney+ clearly hasn’t been enough to prevent customers falling away. And significantly, the release of cheaper, ad-supported subscription tiers from Netflix and Disney+ clearly hasn’t been enough to prevent customers falling away.

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2024 Marketing Trends & Predictions

Karola Karlson

What are the biggest marketing trends in 2024? In 2023, I worked with several tech companies, both B2C and B2B, on their growth strategies and marketing campaigns. Keep reading to learn how to navigate the biggest marketing trends of 2024 and keep growing your user base and revenue. So how to survive in 2024 as a brand?

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What Does the EU’s DSA and DMA Mean for AdTech?

Clearcode

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses. The DMA aims to do this by regulating the behavior of large tech platforms, or “gatekeepers” as they are referred to by the EU in the DMA.

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Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Blogs can offer exceptional insight because the best SaaS bloggers have their own successful businesses and want to help others achieve that same milestone. Educate yourself. Dave Kellog.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

Chief Executive Officers (CEOs), the highest-ranking role in a company, tend to struggle to find the right CMO for their business: a person who can lead from the front, has exceptional knowledge of marketing strategies, can recruit the right candidates for the marketing team or other departments, and has the ability to reach goals consistently.

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