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Benefits of UPRs Management for Publishers to Boost Programmatic Revenue

YieldBird

In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels.

CPM 98
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AdSense vs Ad Exchange: Battle of the Ad Titans – Which Will Reign Supreme?

Monetize More

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. What is AdSense? How to join AdSense?

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Google AdSense Arbitrage: The Ultimate Guide for Publishers

Automatad Inc.

One such way is AdSense arbitrage. That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages.

CPC 52
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Should I run AdX only, Header bidding only or both?

Monetize More

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions?

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Top 12 Google AdSense alternatives for 2023

Monetize More

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Whatever the reason, all is not lost.

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Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023

Monetize More

Looking to monetize your website or blog? With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? Publishers want high prices for their ad space.